Lead Customer Marketing Manager

Boeing•Seattle, WA

About The Position

Boeing Global Services (BGS) has an opening for a Lead Customer Marketing Manager (Level 5) who will develop and execute strategies to increase customer engagement, loyalty, and retention, serving as a strategic link between marketing and sales. This role will design and manage customer advocacy programs, run lifecycle marketing campaigns, support upsell and cross-sell opportunities, analyze customer data to inform decisions, and produce customer-focused content that strengthens relationships and supports business objectives in Seattle, WA ; Denver, CO ; and Plano, TX.

Requirements

Experience in B2B marketing, customer lifecycle management, and CRM/marketing automation tools.
Strong communication, project management, and analytical skills.
Ability to understand customer pain points and translate them into marketing opportunities.

Nice To Haves

Bachelor's degree or higher

Responsibilities

Strategy & Planning: Develop comprehensive customer marketing plans designed to increase loyalty, retention, advocacy and grow Boeing Global Services
Marketing Campaign Management: Support the Sales organization by developing targeted content (i.e. presentations and marketing materials) to assist in onboarding, engaging, upselling, and cross-selling new and existing customers.
Advocacy Programs: Build and manage programs for referrals, case studies, testimonials, and user-generated content.
Content Creation: Collaborate with content teams to produce compelling customer-focused assets like success stories, emails, and educational materials.
Cross-Functional Collaboration: Work closely with Sales and Business Portfolio teams to align efforts, gather feedback, and address customer needs.
Data & Analytics: Use CRM and marketing automation to track metrics, analyze customer data, and report on campaign performance.
Customer Experience: Identify opportunities to improve the customer journey and overall experience based on NPS and CX data.
Marketing Operations: Streamline marketing processes, measure performance, and manage marketing technology tools to ensure efficient, customer-focused marketing execution.