Lead Product Manager - Marketing Platforms & Data

LendingClub•San Francisco, CA

2d•Hybrid

About The Position

We’re seeking a Sr Product Manager who can bridge data products and modern marketing platforms to power customer acquisition, personalization, lifecycle engagement, and marketing measurement. In this role, you will serve as the single point of contact (SPOC) for Marketing’s data and analytics needs while shaping the roadmap for Marketing data products and MarTech platforms. You will partner closely with Data Architecture, Engineering, Analytics, and Marketing teams to deliver governed, scalable data capabilities that enable customer engagement, growth, and measurement across the marketing ecosystem.

Requirements

8+ years of product management experience in data-intensive environments
Experience owning or managing data products and marketing technology platforms
Strong understanding of MarTech ecosystems and integration patterns including ESP or journey orchestration platforms, CDPs, identity and audience platforms, and partner integrations
Working knowledge of modern data architectures and data lifecycles including raw, transformation, and consumption layers
Experience driving data governance initiatives and navigating privacy or regulatory considerations such as GDPR or CCPA
Proven ability to collaborate with Data Architecture, Data Engineering, and Analytics teams
Strong communication and stakeholder management skills with the ability to work across technical and business teams
Bachelor’s degree in a related field; or equivalent work experience

Nice To Haves

Experience in financial services or fintech environments
Practical experience with SQL or BI tools
Familiarity with experimentation and marketing measurement frameworks

Responsibilities

Product Strategy for Marketing Data & Platforms
Lead product strategy for Marketing data products and MarTech capabilities
Define and deliver domain data products such as customer attribute stores, business feeds, segmentation capabilities, campaign tracking, and marketing dashboards
Translate marketing and business objectives into clear product requirements, data models, and success metrics
Prioritize roadmaps that improve customer engagement, personalization, and acquisition performance
Marketing Data Ownership
Serve as the primary product lead for Marketing’s data and analytics needs
Manage the end-to-end lifecycle of Marketing data requests including requirements gathering, governance alignment, engineering coordination, analytics definition, delivery, and adoption
Data Platform & Analytics Enablement
Align Marketing data products with the broader enterprise data architecture
Develop durable, reusable domain datasets that support analytics and self-service BI
Standardize KPI definitions and reporting frameworks across marketing analytics
Data Governance & Compliance
Promote consistent metric definitions, lineage tracking, and service-level objectives for Marketing data products
Partner with Legal and Compliance teams to ensure responsible and compliant use of customer data
Platform Integration & Ecosystem Design
Define integration patterns across the MarTech stack including tools such as Salesforce Marketing Cloud, CDPs, partner data feeds, and advertising platforms
Guide platform selection and integration with the enterprise data platform
Product Delivery & Execution
Lead planning and delivery across the product development lifecycle including PI planning and sprint planning
Sequence strategic initiatives and tactical enhancements while managing risks, dependencies, and cross-team coordination
Measurement & Continuous Improvement
Define and evolve success metrics including campaign velocity, data availability SLAs, KPI consistency, data product reliability, and platform adoption
Evaluate emerging MarTech and data platform capabilities to improve marketing analytics, experimentation, and audience activation