Lifecyle Marketing Manager

Phantom

1d•$150,000 - $180,000•Remote

About The Position

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. We're seeking a founding Lifecycle Marketing Lead to own and optimize the entire user journey at Phantom, from onboarding to retention and reactivation. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive feature adoption, and reduce churn.

Requirements

6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
Experience with CRM tools such as Braze and other campaign-building tools.
A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus.
Strong skills in analytic tools and knowledge of experimentation principles.
In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.
Strong copywriting skills and creative intuition to support the building of individual campaigns.
Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Responsibilities

Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap.
Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership.
Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives.
Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines.
Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.