Lifecycle Marketing Manager

FRIENDLY HOME SERVICES GROUP•Westlake, TX

About The Position

We are seeking a strategic and creative Lifecycle Marketing Manager to lead our multi-channel outreach efforts. This role is designed for a high-level thinker who can bridge the gap between data-driven strategy and compelling visual storytelling. This role will also oversee the marketing and business development efforts of a leading HVAC and Plumbing company. The ideal candidate must be a "creative visionary" who can translate complex marketing goals into clear, actionable creative briefs. You will be responsible for the conceptualization, research, and execution of high-impact email, direct-mail and other campaigns that deliver measurable ROI. The role will play a key role working with our leadership team and our operating companies to execute a marketing plan and develop new marketing ideas and strategies to grow the company's revenue and profitability.

Requirements

Must have 4+ years of marketing experience.
Proven experience managing high-volume of campaigns and programs.
Advertising experience with radio, broadcast, and video/OTT
Exceptional communication skills with a demonstrated ability to guide creative teams.
A strong portfolio of campaign concepts (even if executed by others).
Familiarity with Service Titan (or similar), SMS platforms (like Chiirp), and basic project management tools (Monday/Asana/Trello).
A solid understanding of the HVAC/Plumbing seasonal cycle and what homeowners care about.

Responsibilities

Campaign Strategy & Ideation: Research industry trends, competitor moves, and consumer behavior to develop fresh, innovative concepts for both recurring and seasonal campaigns.
Creative Direction & Briefing: Serve as the primary liaison to the designer, providing detailed creative briefs for every project.
High-Level Communication: Clearly articulate visual and copy requirements to designers, ensuring all assets align with brand standards and campaign objectives.
Channel Management: Oversee the end-to-end deployment of email marketing (automated flows and newsletters) and physical direct mail (postcards, flyers, and letters).
Precision Targeting: Collaborate with data teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time.
Project Orchestration: Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule.
Social Management: Manage and create content for our social media presence across Facebook, Instagram, and other platforms.
Budget Management: Help create the company's annual marketing budget and reconcile it monthly.
Agency Relationships: Manage vendor and marketing agency relationships.
Meetings: Conduct weekly Marketing meetings to review marketing efforts and results.
Other duties as required.