Local Marketing Program Manager

Regions Bank•Nashville, TN

11h

About The Position

At Regions, the Corporate Marketing Business Partner serves as a strategic liaison between Marketing and assigned geographical areas and/or business units. This role is responsible for developing and executing strategies that align with Regions’ objectives, driving brand awareness, growth, and customer acquisition/retention. This role partner with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns.

Requirements

Bachelor’s degree in Marketing or related field
Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
Experience with event planning
Willingness to travel for program and/or initiative execution
Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment
Demonstrated leadership or influencer capabilities
Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
Independent decision making
Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Responsibilities

Serves as Marketing Communications representative, when applicable, for assigned geographies or business units
Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy
Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives
Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
Plans and executes, when applicable, high-value client events
Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.)
Manages, on occasion, junior business partners, offers advice and guidance
May take responsibility for larger geographies and/or business units with complex needs and/or objectives
Manages high-dollar marketing strategies when needed