Loyalty Marketing Enablement Analyst

Choice Hotels International • North Bethesda, MD

1d

About The Position

The Marketing Enablement Analyst plays a key role in executing high‑quality email communications that support Choice Hotels’ marketing and personalization efforts. This role ensures reliable, scalable delivery of email campaigns through the development and maintenance of best‑in‑class HTML templates, audience segmentation support, analysis, and reporting. As part of a highly visible marketing enablement function, this position partners with cross‑functional teams to translate content, audience, and data requirements into effective email executions. The Analyst leverages customer data to enable dynamic, personalized messaging while supporting the evolution of marketing technology capabilities.

Requirements

• 3+ years building production HTML/CSS for email, with a portfolio demonstrating responsive, accessible templates.
• Experience in Cheetah Digital/Marigold, Amperity, and Email on Acid (or equivalent tools) preferred.
• Strong understanding of segmentation logic, preferences, and event‑driven personalization.
• Data‑driven, analytical mindset; SQL experience preferred.
• Strong communication, with ability to deliver timely feedback.
• Proficient in Microsoft Office; advanced Excel required.
• Detail‑oriented with strong QA focus.
• Strong analytical, communication, and teamwork skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects with moderate autonomy, using established methods to solve problems independently.
• Ability to collaborate with partners and influence task‑level decisions within the team.
• Strong curiosity, integrity, agility, and commitment to Choice’s values.
• Self‑motivation and capacity to work independently while contributing effectively in a team environment.

Nice To Haves

• Hospitality/travel industry knowledge a plus.
• Not required; certifications in email development, marketing automation, or data analytics are a plus.

Responsibilities

• Marketing Operations Build, update, and maintain responsive, accessible HTML/CSS email templates and components tailored for major email clients and dark‑mode environments.
• Conduct thorough pre‑deployment QA using Email on Acid and ESP staging environments; document and drive resolution of defects.
• Collaborate with Marketing, Creative, Technology, and Loyalty teams to translate briefs into email-ready assets and support channel automation.
• Validate audience definitions and ensure accurate mapping of dynamic content and conditional logic.
• Manage campaign calendars, dependencies, and on‑time deployments.
• Analyze performance across KPIs and recommend optimizations.
• Contribute to playbooks and best practices for template development, accessibility, dark mode, and mobile optimization.
• Maintain triggered/transactional content, ensuring timely updates to logos, messaging, and legal copy.
• Data Operations Work within Choice’s marketing technology platforms (Cheetah Digital/Marigold, Amperity, Email on Acid) to stage, test, and deploy campaigns.
• Partner with data engineers to confirm required data fields, accuracy, and refresh cycles; escalate and track data quality issues.
• Assist with ad‑hoc data validation and troubleshooting of segment counts and dynamic rules.
• Compliance Support compliance with CAN-SPAM, GDPR, CCPA, and global privacy regulations.
• Uphold brand, accessibility, and deliverability standards; support domain health and authentication best practices (SPF/DKIM/DMARC).

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level