Loyalty Project Manager

BuckleKearney, NE
12hOnsite

About The Position

The Buckle Loyalty Project Manager will manage Buckle Card projects, promotions, and marketing programs. The Teammate in this role will provide direction on Teammate incentives, review program results, and make recommendations based on findings, while working to enhance partnerships related to Buckle Card. Essential Duties and Responsibilities This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Loyalty Program Strategy and Execution Create, execute, and analyze Guest and teammate promotions designed to stimulate engagement with Buckle Loyalty programs by partnering with internal and external teams across various departments. Maintain, create, and improve operational aspects of the Buckle Loyalty programs in partnership with internal and external teams. Analyze the Loyalty rewards program results and implement changes as needed. Provide communication and implement Loyalty Marketing strategies with clear goals and expectations. Assist in leading internal and external Buckle Loyalty marketing, program, and training meetings/calls. Ensure compliance for programs by reviewing and updating relevant Buckle Loyalty and Guest information on buckle.com. Partner with private label credit card provider to enhance the Buckle Card program through marketing, compliance issues, technology, operations, and Guest relations. Collaborate with internal IT, CRM, and Web Technology teams to ensure marketing campaigns are properly set up, in-store and online, prior to deployment. Serve as the main contact to online and store teammates for Buckle Card marketing and events. Promote Loyalty programs by establishing and maintaining valuable relationships with new Buckle managers. Research and provide answers to common roadblocks regarding Buckle Loyalty. Budget, Compliance and Operational Support Manage the Loyalty Marketing Funds budget including allocation, marketing, supply, stated benefits and sales incentive projects. Review and reduce chargeback procedures by increasing education, enhancing technology, and creating safeguards to reduce fraudulent opportunities in partnership with the Loss Prevention department. Leadership, Team Support and Cross-Functional Collaboration Provide leadership, guidance, and support to Buckle Rewards Analyst and others as needed. This includes but is not limited to hiring, appraisals, development and coaching of teammates to create a culture of engagement, collaboration, and teamwork. Complete job duties of the Buckle Rewards Analyst position when analyst is absent. This includes but is not limited to daily and monthly reporting, teammate incentive communications, store mail, and store leadership requests. Function as an internal coach by identifying and resolving issues, applying best practices, anticipating issues, and implementing solutions. Assist Buckle Rewards Analyst with Guest and Sales teams situations, including research, review, and servicing each of their specific needs. General Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit. Special projects and other duties as assigned.

Requirements

  • Bachelor's degree from four-year college or university
  • Three to five years related experience and/or training
  • Equivalent combination of education and experience
  • Proactively identifies opportunities for improvement across teams, systems, or processes, and takes ownership in designing and implementing effective, forward-thinking solutions.
  • Sets and upholds high personal and professional standards, consistently seeking ways to enhance efficiency, productivity, and quality in all areas of responsibility.
  • Operates with a strong sense of personal accountability, demonstrating resilience and optimism while continuously evaluating and refining performance to drive results.
  • Makes decisions aligned with Buckle’s mission and values, safeguarding confidential and proprietary information while considering long-term business impact.
  • Applies deep subject matter knowledge and critical thinking to solve complex problems, streamline operations, and contribute to sustainable organizational success.
  • Builds high-performing teams by proactively managing conflict, delivering timely and constructive feedback, recognizing accomplishments and addressing performance concerns with clarity and empathy.
  • Demonstrates unwavering integrity in all actions, consistently upholding Buckle policies, procedures, and Buckle’s Code of Ethics, even in challenging or ambiguous situations.

Responsibilities

  • Create, execute, and analyze Guest and teammate promotions designed to stimulate engagement with Buckle Loyalty programs by partnering with internal and external teams across various departments.
  • Maintain, create, and improve operational aspects of the Buckle Loyalty programs in partnership with internal and external teams.
  • Analyze the Loyalty rewards program results and implement changes as needed.
  • Provide communication and implement Loyalty Marketing strategies with clear goals and expectations.
  • Assist in leading internal and external Buckle Loyalty marketing, program, and training meetings/calls.
  • Ensure compliance for programs by reviewing and updating relevant Buckle Loyalty and Guest information on buckle.com.
  • Partner with private label credit card provider to enhance the Buckle Card program through marketing, compliance issues, technology, operations, and Guest relations.
  • Collaborate with internal IT, CRM, and Web Technology teams to ensure marketing campaigns are properly set up, in-store and online, prior to deployment.
  • Serve as the main contact to online and store teammates for Buckle Card marketing and events.
  • Promote Loyalty programs by establishing and maintaining valuable relationships with new Buckle managers.
  • Research and provide answers to common roadblocks regarding Buckle Loyalty.
  • Manage the Loyalty Marketing Funds budget including allocation, marketing, supply, stated benefits and sales incentive projects.
  • Review and reduce chargeback procedures by increasing education, enhancing technology, and creating safeguards to reduce fraudulent opportunities in partnership with the Loss Prevention department.
  • Provide leadership, guidance, and support to Buckle Rewards Analyst and others as needed. This includes but is not limited to hiring, appraisals, development and coaching of teammates to create a culture of engagement, collaboration, and teamwork.
  • Complete job duties of the Buckle Rewards Analyst position when analyst is absent. This includes but is not limited to daily and monthly reporting, teammate incentive communications, store mail, and store leadership requests.
  • Function as an internal coach by identifying and resolving issues, applying best practices, anticipating issues, and implementing solutions.
  • Assist Buckle Rewards Analyst with Guest and Sales teams situations, including research, review, and servicing each of their specific needs.
  • Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
  • Special projects and other duties as assigned.
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