Manager, Category - Small Format

Anheuser-BuschSt. Louis, MO
7d

About The Position

We are seeking a passionate and data-driven Category Manager to join our Small Format team. In this role, you will be responsible for delivering actionable insights, identifying growth opportunities, and making data-driven recommendations across assortment and space planning. You will play a key role in shaping the future of the beer category by translating analysis into clear strategies that drive performance for both internal stakeholders and external partners.

Requirements

  • Bachelor’s Degree with an emphasis in business/marketing highly preferred
  • Previous experience with consumer packed goods category management, sales, or syndicated research
  • Understanding of DSD, 3-tier system, and a strong knowledge of the retail environment
  • Strong analytical skills with all types of data, addressing retail customers, and computer proficiency
  • Strong background in category management tools, processes, and business consulting
  • Understanding of shopper research and insights, familiarity with syndicated data, software, and measures
  • Excellent follow-up, communication, presentation, and leadership skills

Nice To Haves

  • Experience in JDA space planning software preferred
  • Proficiency in data cleansing
  • Sophisticated proficiency applying Microsoft Excel to manipulate and prioritize data
  • Sophisticated proficiency using Microsoft PowerPoint to prioritize and visualize the story line for presentations
  • Strong familiarity with syndicated data, software, and measures (IRI, Nielsen, Numerator/Loyalty Data, etc.)
  • Strong familiarity with shopper panel information data, software and measures (IRI, Nielsen, Numerator, Retailer Loyalty data, etc.)
  • Ability to understand information, develop insights and see opportunities when analyzing large data sets
  • Ability to translate findings and recommendations into a concise and effective selling story
  • Ability to expertly present insights, opportunities, and recommendations to internal or external partners in a persuasive manner
  • Strong verbal and written communication skills

Responsibilities

  • Lead, empower and drive strong engagement supporting work streams centered around both consumer analytics and planograms space analytics/design
  • Build positive relationship with retailer as trusted Category advisor across all areas of the Beer business by proactively seeing opportunities and communicating actionable solutions
  • Optimally communicate, handle and prioritize workload for the team
  • Develop impactful category analyses and customize shopper insights using a range of syndicated and non-syndicated data sources and content from our Center of Excellence
  • Synthesize takeaways from various sources to build clear and impactful stories in a visually appealing manner
  • Develop category strategy recommendations to drive growth based upon found opportunities
  • Develop and apply pricing tools to identify market opportunities
  • Pro-actively identify and communicate market level opportunities using standard weekly dashboarding
  • Provide space allocation and assortment recommendations
  • Analyze and recommend display and promotional optimization opportunities
  • Optimally educate internal teammates and external customers on growth opportunities through clear and impactful communications

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!
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