Manager, Digital Media - Salesforce Marketing Cloud

Walmart•Irvine, CA

9d•$96,000 - $186,000

About The Position

We’re looking for a Manager, Digital Media to lead the day-to-day operations of our email/CRM program for VIZIO. This role owns Salesforce Marketing Cloud (SFMC) processes that keep customer communications accurate, stable, and compliant. You’ll partner closely with marketing, product, data, analytics, and IT teams to support email operations, lifecycle initiatives, and ongoing email strategy development. What you'll do... What You’ll Do

Requirements

Hands-on experience with SFMC (Journey Builder, Automation Studio, Contact Builder); additional experience with Tableau, Databricks, SQL, Braze, or AppsFlyer a plus.
Expertise in complex data environments and multi-source data integration.
Strong troubleshooting skills for high-stakes, time-sensitive communications.
Organized, methodical approach to workflow, documentation, and governance.
Curiosity, collaboration, and a drive for continuous improvement.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising).
Working with a cross-functional team

Responsibilities

Own email audience creation, data hygiene, segmentation, personalization, and Salesforce Marketing Cloud (SFMC) workflows.
Lead development of email strategy across multiple key products launches and business priorities.
Oversee automated, triggered, journey-based, and mass email deployments.
Monitor deliverability, troubleshoot issues, and resolve platform breakages, leveraging Salesforce support team for escalations.
Build and maintain performance dashboards with Analytics partners.
Lead partnership with IT to ensure data compliance, governance, and opt-in/opt-out accuracy.
Document processes and maintain operational governance to reduce risk as programs scale.
Build and maintain data mapping that supports multiple brands and customer journeys.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include : - Stock