Salesforce Marketing Cloud Specialist

Obama Foundation

8d•$90,915 - $113,620•Remote

About The Position

At The Obama Foundation, our mission is to inspire, empower, and connect people to change their world. We seek to build an active democratic culture where people are equipped and motivated to make change in the communities where they live, work, and play. Right here on the South Side of Chicago, we’re building a home for this vision, a global center for change with a range of opportunities - coordinated programming, community outreach events, educational moments, and more - that invite visitors from down the block or across the globe to turn hope into action. Achieving our ambitious goals starts with an exceptional team built on our Hope to Action Values - Courage, Empathy, Integrity, Accountability, Community, Inclusivity, Pragmatism, Resilience, Imagination, and Hope. A Framework that anyone, anywhere, can use to build trust, activate participation, and expand opportunity in their community. Purpose of the Role As the Salesforce Marketing Cloud Specialist, you’ll join our Product & Technology team to support our email and SMS strategy, with a particular focus on Marketing and Fundraising needs. You will be the product administrator and technical lead for configuring and implementing Salesforce Marketing Cloud features to accomplish the marketing goals and strategy set by the Obama Foundation marketing/communications teams. As the Salesforce Marketing Cloud Specialist, you'll report directly to the Lead Product Manager.

Requirements

Extensive knowledge of and experience in Salesforce, Salesforce Marketing Cloud, SQL, HTML, and CSS required
Experience utilizing AMPscript to create dynamic, personalized experiences for audiences
Proven experience building and managing email campaigns, journeys, data extensions, automations, and reports in SFMC
Proficiency in HTML and CSS
Collaborative team player able to work effectively in cross-functional teams
Excellent verbal and written communication skills
Strong analytical and problem-solving skills

Nice To Haves

Salesforce Marketing Cloud Administrator certification preferred

Responsibilities

Serve as the Foundation’s subject matter expert on the Salesforce Marketing Cloud (SFMC) platform to serve a number of internal stakeholders and departments, including Fundraising, Marketing, Communications, Public Engagement, and Programs.
Build journeys and automations in Salesforce Marketing Cloud to engage and inform our audiences, and move them strategically to targeted actions through our funnels.
Analyze data in SFMC to ensure we are sending personalized and engaging content to the appropriate audiences, make recommendations, and develop new logic-based journeys.
Collaborate with Marketing to develop and implement strategic and flexible audience segmentation
Collaborate with Salesforce Administration to build data architecture and third party appends (including demographic and psychographic information) to support segmentation strategy
Collaborate cross-departmentally to develop both standard and customized suppressions
Make informed recommendations for audience retention and engagement through responsive communications and user preferences
Ensure consistency of user experience across all stages of digital journey
Monitor and improve the efficacy of email campaigns
Monitor deliverability and domain health
Collaborate with UX designers to monitor and improve design fidelity across devices and email clients
Track and recommend technical advancements to improve campaign performance
Develop and execute a regular email and SMS reporting program to inform strategy, align stakeholders, prioritize testing, and implement learnings
Ensure segment health and hygiene by developing re-engagement campaigns, culling records, and ensuring proper integration with the Salesforce CRM.
Proactively consider and recommend channels for audience acquisition, prioritizing data integrations with highest growth potential
Execute, report on, and brainstorm ideas for A/B and multivariate testing.
Collaborate with teams across the Foundation who communicate with their constituencies over email, as well as teams responsible for other digital audience touchpoints (advertising, communications, website, etc)
Offer recommendations for how to streamline and improve our mass email marketing processes in Salesforce Marketing Cloud.
Bring more automation and logic-based content journeys into our mass email marketing program.
Collaborate with marketing teams to develop an email production calendar, KPIs, and reporting schedule to align marketing operations with overall marketing and business objectives and create a positive experience for the subscriber.
Support marketing in developing KPIs and a reporting schedule.
Improve segment hygiene and integration of SFMC subscriber records with CRM.
Create a QA checklist for steps to take before an email send goes out.
Support in the creation and roll-out of early SMS strategy.