Manager, eCommerce NA Marketing

Warner Bros. Discovery•Burbank, CA

1d•$91,000 - $169,000

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role... Marketing Manager on the North America Retail Marketing team at Warner Bros. Consumer Products, focused on the Amazon business. Reporting to the VP of Retail Marketing and working closely with the Amazon Sales Director, this role is responsible for managing, planning, and executing retail marketing initiatives to drive e-comm growth at Amazon across a vast IP portfolio (DC, Harry Potter, Animation, Live Action and more!) and all product categories. While digital-first, this role also supports select physical and/or hybrid retail activations in partnership with Amazon and licensees. Your Role Accountabilities... Strategic Planning and Business Development Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase intent and conversion Drives annual budget planning aligned with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management Establishes Amazon-specific priorities marketing calendar with quarterly updates Sets marketing and merchandising timing and requirements Leads cross-divisional planning for big initiatives (theatricals/ evergreen franchise events, etc.); manages marketing and advertising components of programs Lead marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable. In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform Drives partnership with internal global Amazon account leaders across WBD/GBE to identify and activate best practices to support growth Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned Leverages digital marketing expertise to support larger marketing team needs across accounts Serves at Amazon marketing expert, educating licensees and internals where needed Marketing & Advertising Implementation Serves as key marketing liaison to Amazon corporate team and licensees to ensure outstanding execution/implementation of retail priorities Leads media agency in planning and executing advertising components with Amazon Marketing Services, focusing on optimizing spend Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads) Leads creative asset strategy and brand storytelling with oversight of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts. Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion rate for PDPs always looking for improvements. Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands. Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings. Contributes ideas to new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned. Actively pitches as assigned Identifies and maximizes opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.) Develops best practice strategies for partners to use for Amazon paid advertising Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis Marketing Consulting and Approvals Collaborates with licensee marketing teams to execute co-developed marketing programs for retail Reviews retail marketing and facilitate routing of assets for franchise approval Responsibility and Success Measurements Flawless execution of marketing programs that support sales strategies Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency Tracks performance of Marketing programs for Amazon; develop insights and next steps Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives

Requirements

Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods required.
Bachelor’s degree in digital advertising/marketing, marketing, business or related field or relevant work experience required.
Strong knowledge of marketing principles and retail landscape required
Clear understanding of Amazon’s platform-specific digital marketing tactics and emerging advertising opportunities
Self-starter with sound organizational and collaborations skills, with the ability to see a project through from inception to execution with effective follow up
Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude
Fiscal responsibility and accountability for retail planning and deliverables
Strong working knowledge of Microsoft Office applications and reporting applications
Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills
Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels
Passion for pop culture and the Entertainment Licensing industry

Nice To Haves

Previous Amazon experience preferred.
Entertainment studio experience a plus.
Current digital advertising certification a plus.

Responsibilities

Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase intent and conversion
Drives annual budget planning aligned with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management
Establishes Amazon-specific priorities marketing calendar with quarterly updates
Sets marketing and merchandising timing and requirements
Leads cross-divisional planning for big initiatives (theatricals/ evergreen franchise events, etc.); manages marketing and advertising components of programs
Lead marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable.
In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform
Drives partnership with internal global Amazon account leaders across WBD/GBE to identify and activate best practices to support growth
Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned
Leverages digital marketing expertise to support larger marketing team needs across accounts
Serves at Amazon marketing expert, educating licensees and internals where needed
Serves as key marketing liaison to Amazon corporate team and licensees to ensure outstanding execution/implementation of retail priorities
Leads media agency in planning and executing advertising components with Amazon Marketing Services, focusing on optimizing spend
Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads)
Leads creative asset strategy and brand storytelling with oversight of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements
Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts.
Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion rate for PDPs always looking for improvements.
Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands.
Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings. Contributes ideas to new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned. Actively pitches as assigned
Identifies and maximizes opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
Develops best practice strategies for partners to use for Amazon paid advertising
Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis
Collaborates with licensee marketing teams to execute co-developed marketing programs for retail
Reviews retail marketing and facilitate routing of assets for franchise approval
Flawless execution of marketing programs that support sales strategies
Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency
Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency
Tracks performance of Marketing programs for Amazon; develop insights and next steps
Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives