VP, eCommerce, UGG NA

Deckers Brands • Goleta, CA

1d • $315,000 - $330,000 • Remote

About The Position

The Vice President, UGG North America eCommerce is responsible for setting the long-term digital commerce vision, driving innovation, and leading the full P&L for UGG’s eCommerce business across the region. This executive role ensures UGG delivers a premium, inspiring, and high-performing digital ecosystem that reflects the brand’s global leadership, while accelerating growth, profitability, and consumer lifetime value. This leader is accountable for defining the strategic roadmap for UGG.com, delivering best-in-class consumer journeys, optimizing digital operations, and elevating the brand’s digital presence in North America. The VP partners closely with Global Brand Marketing, Performance Marketing, Merchandising, Planning, and DTC Technology to shape the future of UGG’s digital experiences while ensuring alignment with global brand and commercial strategies. The VP, UGG NA eCommerce serves as the regional executive lead for major global digital initiatives - including UGG.COM- ensuring consistent execution, consumer-centric enhancements, and global/regional orchestration. This leader brings a history of driving enterprise-level digital growth, developing diverse, high-performing teams, translating insights into clear strategy, and elevating operational execution across a dynamic omnichannel marketplace. Success will be measured by commercial performance, consumer experience outcomes, enterprise collaboration, leadership impact, and the ability to champion Deckers’ values and leadership behaviors at scale. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

• Hold a Bachelor’s degree or equivalent level of experience
• Bring 15+ years of progressive digital commerce leadership experience
• Proven success leading eCommerce at scale within a premium or lifestyle brand environment
• Prior executive P&L ownership and experience driving multimillion-dollar digital businesses
• Demonstrated ability to lead through influence in a global, matrixed organization
• Strong track record of leading, developing, and scaling diverse, high-performing teams
• Experience cultivating innovative cultures and leading teams through complexity and change
• Deep expertise in digital commerce strategy, emerging technologies, and evolving consumer expectations
• Confident, inspiring leader with the ability to drive clarity, accountability, and performance
• Exceptional relationship-building, influencing, and cross-functional collaboration skills
• Ability to communicate at the executive level and galvanize teams around a shared vision
• Strong business acumen with the ability to synthesize data into strategic decisions
• Skilled at prioritizing complex business needs and making informed decisions in a dynamic environment
• Demonstrated ability to drive digital product innovation and operational excellence
• Exhibits strong capability to build trust through authenticity, integrity, and transparent communication
• Proven ability to champion inclusion and cultivate diverse, effective teams

Responsibilities

• eCommerce Strategy, Leadership & P&L Ownership Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders.
• Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, revenue, margin, and consumer KPIs.
• Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth.
• Lead the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization.
• Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success.
• Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals.
• Provide executive-level reporting, insights, and recommendations to senior leadership.
• Marketplace Digital Partnerships & Enterprise Initiatives Serve as the North America executive lead for UGG.com and other global digital transformation initiatives.
• Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams.
• Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future-proof digital commerce.
• Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact.
• Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation.
• Consumer Journey & Experience Innovation Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys.
• Partner across technical and experience teams to deploy scaled personalization solutions.
• Own the prioritization of UX testing, experimentation roadmaps, and continuous experience optimization.
• Embed a culture of data-driven decision making, testing, and learning across the digital organization.
• Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations.
• Insights, Analytics & Commercial Optimization Leverage insights, analytics, and financial data to shape strategy and optimize business performance.
• Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding.
• Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions.
• Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes.
• Executive Leadership & Organizational Development Build, lead, and inspire a high-performing, future-ready digital commerce team.
• Set clear organizational priorities aligned with business needs and global direction.
• Assess talent, identify skill gaps, and champion ongoing development, coaching, and succession planning.
• Foster a culture of inclusion, collaboration, innovation, and accountability.
• Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged.
• Lead cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive