Manager , Global Digital Performance Marketing
About The Position
The Global Performance Marketing Manager will support the definition and evolution of the company’s global performance marketing vision, ensuring lower-funnel marketing activity drives measurable business impact while reinforcing brand elevation. Positioned within the Global Omni Digital Client team, this role acts as a strategic connector across global and regional teams, bringing consistency, insight, and performance rigor to paid search, paid social, and conversion-driven channels worldwide. The role operates as a global center of expertise — translating regional performance into a cohesive global perspective, enabling informed investment decisions, and ensuring performance marketing contributes to a seamless client journey across markets.
Requirements
- 7+ years of experience in performance marketing
- Strong expertise in paid search and paid social
- Experience working across global or multi-market organizations.
- Strong analytical and strategic thinking capabilities
- Excellent communication and stakeholder influence skills
- Ability to operate effectively across global and regional teams
- Expertise in performance marketing platforms and analytics tools
- Ability to balance commercial performance with brand integrity
Nice To Haves
- Luxury, premium, or brand-led environment experience strongly valued
- Agency background preferred
Responsibilities
- Develop and manage the global performance marketing strategy for lower-funnel channels; partner with Global Media to define a cohesive transversal framework — including global guidelines, testing frameworks, and measurement plans — enabling regional execution aligned with global business objectives.
- Define and monitor global performance KPIs and benchmarks
- Consolidate regional results into clear global performance narratives
- Drive continuous optimization through insight-led recommendations
- Partner with Global Media, Brand Marketing, and Growth teams to align upper- and lower-funnel strategies.
- Act as a strategic partner to regional marketing teams, enabling performance excellence across markets.
- Build and nurture strong partnerships with key technology platforms (e.g., Google, Meta and other relevant partners) to stay ahead of innovation, unlock new capabilities, ensure early access to beta programs & advanced measurement solutions.
- Partner closely with the SEO/GEO lead to drive a holistic search strategy, identifying integrated opportunities across channels to maximize visibility, efficiency, and commercial impact in line with global objectives.
- Lead global performance reporting and analysis
- Translate data into strategic recommendations for senior stakeholders
- Identify trends, opportunities, and efficiency gains across regions
- Serve as a global reference point for performance marketing best practices
- Promote a test-and-learn culture aligned with brand standards
- Stay ahead of industry evolution, platform innovation, and consumer behavior shifts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
