Manager, Growth Analytics & Marketing Science
About The Position
Zip is seeking a Manager, Growth Analytics & Marketing Science to build and evolve our marketing measurement, attribution, and optimization framework as we scale performance and brand efforts across channels. Embedded within the Marketing org and reporting to the VP, Marketing, this is a highly visible, high-impact role ideal for someone who thrives at the intersection of marketing strategy, data science, and growth. This leader will build the analytical foundation that drives investment decisions, enhances efficiency, and unlocks deeper insights into customer behavior through data, experimentation, and applied AI.
Requirements
- 7+ years in data science, analytics, or marketing analytics roles, with at least 5 years focused on growth or performance marketing
- Deep technical expertise in attribution modeling, marketing measurement, and econometrics
- Hands-on experience applying AI and machine learning techniques to solve marketing or growth problems
- Fluency in SQL and experience working with large, complex datasets across multiple platforms
- Demonstrated experience owning marketing analytics technology stack (e.g., GA4, MMPs, attribution partners)
- Track record of influencing cross-functional partners and executive leaders with clear insights and recommendations
- Strong project leadership, roadmap planning, and strategic execution skills
- Excellent communication and data storytelling abilities with a bias for action
Nice To Haves
- Experience in high-growth B2C technology, fintech, or marketplace businesses
- Experience building or leading analytics or data science teams in scaling environments
Responsibilities
- Build and own Zip’s end-to-end growth and marketing measurement framework across performance and brand channels
- Partner with Data Science team on customer engagement model development and usage
- Develop and maintain advanced attribution models, including multi-touch, incrementality-based, and econometric methods
- Lead experimentation design (lift tests, geo tests, holdouts) to measure true campaign impact and optimize marketing spend
- Apply statistical and machine learning techniques (e.g., regression, tree-based models, neural networks) to uncover growth drivers and channel interactions
- Translate complex analyses into actionable insights and clear narratives for Marketing and Executive stakeholders
- Partner with Marketing leadership to guide budget allocation, forecasting, and long-term growth planning
- Own the setup and evolution of marketing analytics tools (e.g., GA4, mobile MMPs, third-party attribution partners)
- Work cross-functionally with Product, Engineering, and Data teams to ensure clean customer tracking and data quality
- Define measurement standards, data requirements, and best practices across all marketing efforts
- Stay ahead of industry changes in privacy, AI, attribution, and experimentation—and translate these into Zip’s strategy
- Develop and scale a high-performing Growth Analytics team as the function expands
Benefits
- Flexible working culture
- Incentive programs
- Unlimited PTO
- Generous paid parental leave
- Leading family support policies
- Company-sponsored 401k match
- Learning and wellness subscription stipend
- Beautiful Union Square office with a casual dress code
- Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
