Manager, Insights and Analytics

Life Space Digital•New York City, NY

2d•$110,000 - $150,000

About The Position

Life Space Digital is reshaping the out-of-home media landscape by deploying digital screens in high-traffic office, multi-family, and retail environments. Our platform delivers content-rich experiences and targeted advertising directly to building occupants and visitors — starting in elevators, lobbies, and shopping center concourses. As a rapidly growing startup backed by an experienced leadership team, we are scaling across key U.S. markets while building the infrastructure required to prove the value of our media network to advertisers through credible data, verified impressions, and meaningful audience insights. Our approach combines in-house analytics with a network of specialized measurement and research partners to create a comprehensive view of audience reach, demographics, and real-world impact. We are seeking an Insights and Analytics Manager to lead the development of Life Space Digital’s audience measurement, analytics, and insights capabilities as our media network scales. This role will report to the CEO, and will work closely with sales, marketing, and technology teams to build the systems and partnerships that enable credible measurement across our platform. As a startup, much of this work will involve designing and assembling a comprehensive analytics ecosystem through multiple external partners while developing the internal frameworks that translate audience data, verified impressions, and campaign outcomes into clear, compelling narratives for advertisers, agencies, and property partners. You will own the measurement strategy for Life Space Digital’s media network, designing the framework that quantifies the reach, audience composition, and real-world impact of our platform. This includes identifying and integrating the right third-party audience measurement, research, and attribution partners while building internal analytics capabilities that bring these data sources together into a clear and credible value story. The goal is to ensure that Life Space Digital’s advertising platform is supported by verified impressions, defensible audience insights, and measurable business outcomes that advertisers can trust.

Requirements

Minimum 5 years of experience in media research, analytics, insights, or measurement roles, with strong preference for experience in digital out-of-home, digital media, ad tech, or data-driven advertising environments
Experience designing or building measurement frameworks that combine multiple data sources, including third-party audience measurement, demographic insights, and attribution partners
Proven experience working with external measurement, research, or attribution providers and managing partner relationships to produce credible, advertiser-facing insights
Strong understanding of audience measurement methodologies and metrics relevant to digital media and cross-platform advertising campaigns
Ability to translate complex data and measurement concepts into clear, compelling narratives that support ad sales, client pitches, and advertiser confidence
Comfort operating in a startup environment where systems, tools, and processes are still being built, requiring initiative, flexibility, and strong problem-solving
Proficiency in Excel or Google Sheets and familiarity with data visualization or analytics tools such as Tableau, Power BI, Looker, or similar platforms
Excellent communication and presentation skills, with the ability to work across sales, marketing, and technical teams
Entrepreneurial mindset with a strong bias toward building, solving problems, and moving quickly in a fast-paced environment
Ability to operate across a broad scope — from strategic measurement design to hands-on execution when needed

Responsibilities

Design and build Life Space Digital’s audience measurement and analytics ecosystem from the ground up, establishing the framework that quantifies reach, verified impressions, audience composition, and campaign effectiveness across our media network
Identify, evaluate, and integrate third-party audience measurement partners to quantify audience reach and verified impressions that support rate cards, advertiser reporting, and programmatic integrations
Develop the architecture for combining multiple data sources — including audience measurement, demographic insights, and attribution partners — into a coherent analytics system that supports both internal decision-making and advertiser reporting
Manage relationships with third-party audience measurement partners to ensure consistent, credible reporting for reach, frequency, and impressions that feed into programmatic exchanges
Manage relationships with audience insights providers to develop demographic and behavioral profiles that strengthen advertiser targeting and sales narratives
Work with brand lift and attribution partners to measure campaign effectiveness, including studies that demonstrate real-world outcomes such as retail sales lift and audience engagement
Translate measurement data and research findings into clear, compelling insights that strengthen sales pitches, RFP responses, and advertiser presentations
Develop audience insight frameworks by property type, market, and content environment to support targeting, packaging, and pricing strategies
Stay ahead of digital out-of-home, digital media, and programmatic measurement standards to ensure Life Space Digital’s methodology remains credible and competitive in the market
Partner closely with business development and sales teams to ensure the analytics framework directly supports revenue growth and advertiser confidence