Manager, Marketing Connectivity

Baxter International Inc. • Skaneateles, NY

1d • $104,000 - $143,000 • Hybrid

About The Position

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your role: As the Upstream Marketing Manager, Connectivity Solutions and Services you will lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products. You will identify opportunities for improvement and innovation in this area. Using your cross functional leadership skills, you will partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of our connectivity solutions. This role will serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities. You will lead upstream marketing activities for connectivity solutions and services and define future connectivity roadmap needs. You will lead go to market and launch activities for new connectivity releases supporting the patient monitoring portfolio and remote service offering. This position will collaborate with relevant upstream product managers, regional marketing, R&D, quality, regulatory, and service, as well as other internal and external stakeholders for the assigned areas of the overall connectivity portfolio and strategy. They will align on the customer segmentation and targeting strategy, and optimize deployment processes.

Requirements

• Bachelor’s degree with 5+ years experience in healthcare software, medical devices or related field preferred
• Upstream marketing experience, including New Product Development (NPD), customer insight, marketing strategy, innovation, and product launch.
• Experience developing user needs to inform product requirements for new technologies
• Entrepreneurial spirit, results-oriented, and growth mindset
• Proven ability to influence others and communicate effectively.
• Strategic thinker who also can act tactically to drive and deliver results
• Strong technical, analytical, and presentation skills
• Willingness to travel 25%

Responsibilities

• Drives future primary care connectivity requirements across all categories
• Manages FLC roadmap for DeviceBridge, Connex CS, and service software tools
• Leads FLC launches for new partner interfaces, new connectivity features, and new connected service offerings
• Drive the geographic expansion commercialization strategy for FLC remote service offerings including input into both product requirements and commercial deployment capabilies for increased penetration
• Identify deployment best practices for connected solutions globally
• Look for new revenue streams, business models (ie service/SAAS/etc) and business opportunities around connected solutions
• Communicate key milestones, deliverables, and progress to cross functional stakeholders ensuring transparency and visibility
• Train commercial teams on new offerings as needed

Benefits

• Baxter offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees