Manager, Project Management

IPG Mediabrands•New York, NY

About The Position

The Creative Manager is responsible for overseeing the trafficking, launch, and quality assurance of digital creative across multiple media campaigns. This role partners closely with media teams, publishers, and platform partners to ensure creative assets are accurately tagged, delivered on time, and meet all technical and brand standards. The ideal candidate brings strong operational discipline, attention to detail, and a deep understanding of the digital creative lifecycle.

Requirements

Strong understanding of the end-to-end digital trafficking process, from creative intake through launch, optimization, and wrap
Hands-on experience trafficking and managing creative across IATs (e.g., Google Campaign Manager, DV360, other major ad servers)
Proven ability to manage creative launches and tagging, including QA of tags, click trackers, impression trackers, and third-party pixels
Experience working directly with publishers and platform partners to execute standard and custom programs
Deep familiarity with creative specs, formats, and deadlines across display, video, CTV, rich media, and social
Ability to QA creative assets thoroughly, identifying issues related to specs, functionality, tracking, and naming conventions before launch
Strong project management skills, with the ability to juggle multiple campaigns, timelines, and stakeholders simultaneously
Clear, professional communicator comfortable working cross-functionally with media, strategy, analytics, and external partners
High attention to detail and accountability, with a demonstrated commitment to quality control at every stage of execution

Nice To Haves

3-5 years relevant experience
Experience supporting or leading custom publisher programs, including non-standard units, integrations, or sponsorships
Familiarity with creative versioning strategies tied to audience, placement, or performance optimization
Working knowledge of attribution methodologies and how creative tagging supports measurement (e.g., brand lift, viewability, completion rates, halo reporting)
Experience collaborating with analytics or measurement teams to troubleshoot tracking and reporting issues
Comfort reviewing and interpreting publisher reporting and post-campaign insights tied to creative performance
Exposure to rich media vendors and advanced formats (e.g., interactive, shoppable, high-impact units)
Experience operating in a fast-paced agency environment supporting large-scale launches or always-on programs
Proactive mindset with the confidence to flag risks, recommend solutions, and improve processes before issues arise

Responsibilities

Own the end-to-end creative trafficking process, from asset intake and QA through launch, optimization, and campaign close
Manage creative execution within ad platforms and IATs, ensuring accurate setup, tagging, and delivery across channels
Lead creative launches, coordinating timelines, approvals, and handoffs across internal teams and external partners
Serve as the primary point of contact for publishers and platform partners on creative specifications, requirements, and custom executions
Ensure all creative assets meet technical, brand, and quality standards, with a high bar for accuracy and professionalism
Conduct thorough QA of creative tags, trackers, and assets, proactively identifying and resolving issues before and during live campaigns
Partner closely with media, analytics, and strategy teams to support measurement, attribution, and reporting needs
Manage multiple campaigns simultaneously, maintaining clear documentation, timelines, and status updates
Identify opportunities to improve creative workflows and QA processes, helping elevate execution standards across the team