Manager, Search Engine & Artificial Engine Optimization

Chubb•Readington Township, NJ

19h

About The Position

We are looking for a hands-on Manager of Organic Search & AI Optimization to own our growth strategy across traditional search and emerging AI platform visibility. This individual contributor role leads SEO, AEO, and GEO for our specialty insurance products—home, renters, auto, recreational marine (boats and yachts), and collectibles (art, wine, jewelry, watches)—and manages agency partners to execute that strategy. The ideal candidate blends deep technical SEO expertise with a forward-looking approach to AI-powered search (ChatGPT, Perplexity, Gemini, Claude and more). Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally. At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.

Responsibilities

Develop and execute a comprehensive organic search strategy across SEO, AEO, and GEO for all product lines.
Build a multi-year roadmap aligned to business objectives, seasonal demand cycles, and the evolving AI search landscape.
Define KPIs and measurement frameworks for organic traffic, quote requests, brand visibility, and AI platform presence.
Lead technical audits and resolve crawlability, indexability, and site architecture issues across our multi-product platform.
Collaborate with technical teams to ensure schema markup, structured data, and Core Web Vitals improvements to enhance SERP features and AI citations.
Monitor and adapt to algorithm updates from Google, Bing, and AI platforms affecting insurance and financial services.
Lead growth and visibility strategies for ChatGPT, Perplexity, Google Gemini, and other LLM-powered search experiences.
Optimize content structure, citations, and authoritative signals for AI retrieval systems.
Monitor brand mentions and expertise recognition across AI platforms and beyond
Partner with social media and Content teams to grow PRS visibility through trusted relationships
Partner with content creators to develop SEO/AEO-informed strategies targeting all core product segments
Conduct keyword research and search intent mapping for high-value home, luxury auto, marine, and collectibles verticals.
Optimize content for featured snippets, People Also Ask, and AI answer boxes relevant to specialty insurance.
Own relationships with SEO/AEO agencies—manage performance, lead analytics, and share monthly progress with internal teams
Serve as primary liaison between agencies and internal teams (content, web dev, product, legal/compliance).
Evaluate agency deliverables against strategic goals and insurance industry compliance requirements.
Collaborate with agency to build dashboards tracking organic traffic, keyword rankings, quote requests, and AI platform visibility by product line.
Present quarterly business reviews to senior leadership connecting organic search to quote volume and premium growth.
Establish attribution models linking organic touchpoints to quote completion, policy binding, and customer lifetime value.
Partner with paid search, social, and brand teams on integrated search strategies across all verticals.
Work with legal/compliance to ensure all tactics meet insurance regulatory and advertising requirements.
Collaborate with web development and product teams on technical implementations and new coverage launches.