Manager, Search Engine Marketing - Corporate Las Vegas

Tao Group Hospitality•Enterprise, NV

About The Position

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

Requirements

Bachelor’s degree in marketing, Communications, or related field preferred
3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events
Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS
Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
Demonstrated success managing substantial paid search budgets with measurable performance outcomes
Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
Experience with Meta Business Manager and paid social campaigns
Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices
Experience with A/B testing, landing page optimization, and conversion rate optimization
Proven ability to analyze search query reports, attribution models, and multi-channel performance data
Strong analytical, organizational, and communication skills
Ability to obtain required state work cards
Valid driver's license
Maintain a professional and well-groomed appearance adhering to company standards
Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
21+ years of age

Responsibilities

Provide a friendly, personal demeanor with a willingness to interact
Provide professional and friendly guest services
Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team
Ability to build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
Assist and/ or complete additional tasks as assigned
Advanced SEM campaign management and optimization
Strong problem-solving and analytical capabilities with data-driven decision-making
Proficiency in bid management, budget allocation, and performance forecasting
Ability to communicate effectively in English, both verbally and in writing, with staff, clients, and the public
High level of confidentiality and integrity
Proficient in writing reports, business correspondence, and procedure documentation
Positive attitude with ability to stay organized and handle multiple campaigns simultaneously
Ability to maintain composure in fast-paced, high-pressure environments and meet tight deadlines
Collaborative team player with strong follow-through