Marketing and Lead Generation Specialist

Stretch Zone - 1037•Orem, UT

1d•Hybrid

About The Position

As the Marketing & Lead Generation Specialist (LGS), you are the face of Stretch Zone! This role requires you to boost local brand awareness, foster positive associations, and build desire to explore or re-engage with Stretch Zone, ultimately resulting in new leads entered into our database, demo sessions booked and attended, and new members joining us to enjoy all the health and wellness benefits that our service provides. This is to be done from both outside your home studio (generally within a 20 mile radius of our location, with potential for expanded areas in the future) and less frequently also from inside our studio. Job duties could include, but are not limited to; Sourcing, creating, scheduling, planning and hosting or directing events with a goal for generating new leads that would be an ideal fit for our service. This might look like: participating in large events out in the community (for example city-wide/large gatherings, races, etc) smaller “pop-up” style events with synergistic partners like gyms, senior centers, chiropractors, massage places, surgeons/medical, physical therapists, athletics organizations, large and small employers. Events hosted within our studio. At times these events would be put on by just a single employee (the LGS), and other times there may be one or more employees available to bring out the portable stretch table(s) for off site demos. Building and maintaining ongoing relationships with other business and wellness community leaders in an effort to create long lasting referral partnerships. This would include Business to Business canvassing, calls and emails, networking events, passing out flyers and coupons in appropriate settings, collaborating on social media events and contests, working with Influencers, etc. Assisting with organic social media posts; this could include capturing and potentially appearing in photos, videos/reels or other forms of media, as well as directing others including staff to create and post social media content, with potential to be shared across our studios. Participating in social media direct messaging outreach following suggested formats on our Instragram, Facebook and any other studio channels, in collaboration with Stretch Zone leadership. Outreach to inactive former clients (defined as at least 6 months since an invoice has run) via phone, text, email to update them on changes and encourage re-engagement, ideally resulting in visits to the studio for follow-up demos. Contributing to retention email sequences to keep members educated, included and coming back. Contributing to lead follow-up email sequences to boost lead-to-demo show rates. Contributing to post-demo follow-up email sequences to boost lead conversion. Speaking publicly about our brand and service. The Marketing & Lead Generation Specialist is responsible for the successful generation of organic leads (those unrelated to our online digital advertising campaigns) to the studio. First and foremost, the LGS’s primary responsibility is to drive new leads to the studio to book and attend sales demos. As such, the LGS contributes to the studio’s revenue goals. Creating a strong Culture: Duties required of a LGS include maintaining and reinforcing the positive wellness culture of Stretch Zone. At Stretch Zone, we firmly believe in our incredible product and its benefits to everyone. Therefore, it becomes our responsibility to share this wonderful offering with the world. That’s how we view marketing and sales. Everyone is expected to contribute to setting the culture. This culture is part of the foundation of Stretch Zone, and it’s vital to the overall success of each location. This mindset helps us produce incredible sales and growth while providing the very best service and atmosphere for all our guests. What we will accomplish at Stretch Zone: Our goal at every Stretch Zone is to provide a pathway to membership for all guests. We do this by providing an exceptional experience for everyone we come in contact with. We are working to sustain and grow our member base every day, which will allow us the opportunity to change lives through the power of practitioner-assisted stretching. And this is where you come in. How you will accomplish this: Drive membership sales through the above mentioned strategies, with the focus on booking demos that show up in our studios and purchase. Provide excellent customer service by directing people to the proper resources, educating, answering questions, and presenting a professional image to those becoming acquainted with Stretch Zone. Driving member re-engagement by communicating with former clients via phone, texting, email campaigns, tailored re-engagement/ member appreciation events, social media, etc. Encouraging referrals from existing members and helping current staff keep the task of asking for referrals top of mind. Our FlexPoints loyalty rewards program for members will also be a useful tool to encourage referral behaviors. Promoting the value behind practitioner-assisted stretching by effectively and accurately communicating about the services we offer, building excitement, and focusing on the results of the Stretch Zone Method. Staying updated on and implementing Stretch Zone corporate promotions, programs and training. Protecting the culture of Stretch Zone by supporting team goals and building positive and professional relationships with members, team members and guests. Monitoring and tracking KPIs; using internal CRM tagging systems for lead tracking, bookings, show rates and success through our internal CRM Club Ready. This could include supporting and encouraging studio staff to most effectively build rapport and confirm demos prior to the demo day. What does success look like in this role? Our universal mission at Stretch Zone is to help as many people as possible through our method of practitioner-assisted stretching. Your role in this mission is to help educate as many as possible in the local area that this service is available, why it’s valuable and could be their solution, encourage and assist them to book and attend an in-studio demo, and ideally join us as members. Lead Generation leaders can confidently connect with guests and potential guests, build relationships, co-create with management marketing systems and carry them out, resulting in new and returning clients attending a demo in studio. Being driven and competitive. Success means hitting goals and continually striving to improve. Well organized: we are looking for someone who has exceptional time management and multitasking skills, and can be productive when working independently. Goal setter: Stay on track with meeting and exceeding daily, weekly & monthly goals. Smart and savvy with tracking studio performance and the ability to run all reports and have a deep understanding of the key performance indexes that affect your studio. Customer service master who can connect with everyone and make them feel valued and supported. Great team player, you can work well with everyone in a competitive, fun, and fast-paced environment, largely self-directed, within a framework of clear expectations.

Requirements

Lead Generation leaders can confidently connect with guests and potential guests, build relationships, co-create with management marketing systems and carry them out, resulting in new and returning clients attending a demo in studio.
Being driven and competitive. Success means hitting goals and continually striving to improve.
Well organized: we are looking for someone who has exceptional time management and multitasking skills, and can be productive when working independently.
Goal setter: Stay on track with meeting and exceeding daily, weekly & monthly goals.
Smart and savvy with tracking studio performance and the ability to run all reports and have a deep understanding of the key performance indexes that affect your studio.
Customer service master who can connect with everyone and make them feel valued and supported.
Great team player, you can work well with everyone in a competitive, fun, and fast-paced environment, largely self-directed, within a framework of clear expectations.

Responsibilities

Sourcing, creating, scheduling, planning and hosting or directing events with a goal for generating new leads that would be an ideal fit for our service.
Building and maintaining ongoing relationships with other business and wellness community leaders in an effort to create long lasting referral partnerships.
Assisting with organic social media posts
Participating in social media direct messaging outreach following suggested formats on our Instragram, Facebook and any other studio channels, in collaboration with Stretch Zone leadership.
Outreach to inactive former clients (defined as at least 6 months since an invoice has run) via phone, text, email to update them on changes and encourage re-engagement, ideally resulting in visits to the studio for follow-up demos.
Contributing to retention email sequences to keep members educated, included and coming back.
Contributing to lead follow-up email sequences to boost lead-to-demo show rates.
Contributing to post-demo follow-up email sequences to boost lead conversion.
Speaking publicly about our brand and service.
Drive membership sales through the above mentioned strategies, with the focus on booking demos that show up in our studios and purchase.
Provide excellent customer service by directing people to the proper resources, educating, answering questions, and presenting a professional image to those becoming acquainted with Stretch Zone.
Driving member re-engagement by communicating with former clients via phone, texting, email campaigns, tailored re-engagement/ member appreciation events, social media, etc.
Encouraging referrals from existing members and helping current staff keep the task of asking for referrals top of mind.
Promoting the value behind practitioner-assisted stretching by effectively and accurately communicating about the services we offer, building excitement, and focusing on the results of the Stretch Zone Method.
Staying updated on and implementing Stretch Zone corporate promotions, programs and training.
Protecting the culture of Stretch Zone by supporting team goals and building positive and professional relationships with members, team members and guests.
Monitoring and tracking KPIs; using internal CRM tagging systems for lead tracking, bookings, show rates and success through our internal CRM Club Ready. This could include supporting and encouraging studio staff to most effectively build rapport and confirm demos prior to the demo day.