Marketing Assistant

Berlin Patten Ebling • Sarasota, FL

5d

About The Position

The Marketing Assistant supports the firm’s marketing and business development efforts by assisting with daily operations, campaign execution, content creation, event coordination, and marketing analytics. This role works closely with the Sr. Director of Business Development & Marketing, Business Development Directors, attorneys, and external vendors. It is ideal for someone who is highly organized, detail-oriented, and comfortable balancing administrative support with creative and strategic marketing tasks.

Requirements

• High School diploma required; Bachelor’s degree in Marketing, Business, Communications, or a related field is a strong advantage
• 1–3 years of marketing, communications, or administrative experience, preferably in a professional services environment
• General knowledge of office management and marketing principles
• Strong understanding of marketing platforms, channels, and best practices, including social media, digital, and email marketing
• Excellent written and verbal communication skills
• Excellent interpersonal and customer service skills with a professional, client-focused approach
• Highly organized with strong attention to detail and the ability to multitask and meet deadlines
• Proficiency in Microsoft Office and familiarity with marketing software and online applications, including editing & design tools, CRM functions, and email platforms

Nice To Haves

• Experience with HubSpot, Mailchimp, WordPress, or similar platforms
• Experience with Canva or basic graphic design tools
• Event coordination or professional training support experience
• Familiarity with legal or professional services marketing

Responsibilities

• Undertake daily administrative tasks to ensure the functionality and coordination of the marketing department’s activities
• Support the Sr. Director of Business Development & Marketing in organizing and executing various marketing projects and initiatives
• Maintain marketing calendars, timelines, spreadsheets, databases, and inventories with statistical, financial, and non-financial information
• Prepare and assist with presentations for internal and external use
• Draft, edit, and publish content for the firm’s website, social media platforms, and email marketing campaigns
• Assist with writing marketing materials, including brochures, press releases, advertisements, blogs, and other collateral to support the firm’s visibility
• Coordinate attorney bios, business cards, nametags, and scheduling of attorney headshots
• Ensure all content aligns with firm branding and professional advertising standards
• Assist with planning, coordinating, and executing promotional events, seminars, trainings, and digital campaigns
• Support Business Development Directors with training logistics, including registration management, technical setup, hosting, and recordings
• Attend events as needed to help facilitate smooth execution and success
• Assist with event promotion, communications, invitations, reminders, and post-event materials
• Conduct basic market research to support marketing and business development initiatives
• Employ marketing analytics techniques to gather and organize data related to social media, website performance, rankings, inbound leads, and campaign results
• Assist with CRM management, including data entry, updates, and reporting
• Help track and report on marketing activity and performance metrics
• Communicate and coordinate with vendors, maintaining professional working relationships
• Oversee inventory, reordering, and distribution of promotional materials
• Maintain the firm’s promotional product catalog and assist with ordering branded items

Benefits

• Competitive salary with bonus opportunities
• Health insurance benefits
• Retirement plan options
• Paid time off and holidays
• CLE expenses covered
• Annual all-expenses-paid firm trip (after eligibility period)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED