Marketing Automation Specialist

arrivia • Atlanta, GA

8h

About The Position

We are seeking a critical technical partner to join our team as a Marketing
Automation Specialist specializing in Marketo. This role is designed for a
curious, driven, and detail-oriented professional eager to maximize the power of
a premier platform like Marketo and scale our global marketing efforts. This is
a hands-on role focused on enterprise-level operations where your technical
expertise and love for data will directly translate into millions of exceptional
travel experiences for our members.

Requirements

• 2+ Years of Hands-On Marketing Automation Experience: Experience with Marketo is highly preferred. Significant experience with other enterprise platforms (Hubspot, Eloqua, etc.) coupled with a strong desire to master Marketo will be considered.
• Automation Builder: Proven experience building and setting up complex, multi-step automation programs.
• Code Comfort: Solid HTML/CSS skills for responsive email design and troubleshooting.
• Growth Mindset: A strong desire to expand technical skills into areas like APIs, Webhooks, RAG (Retrieval-Augmented Generation), and advanced Marketo functionality.
• Education: Bachelor’s degree or 4+ years of relevant professional experience.

Responsibilities

• Marketo Architect: Build, test, and deploy sophisticated program logic, nurturing flows, and smart lists.
• System Integrator: Support new brands and partners by ensuring smooth integration and operation following best practices.
• Orchestrator of Systems: Govern automated workflows and oversee "agents" that identify at-risk customers or high-intent leads to execute real-time interventions.
• The Go-Between: Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings and lead sharing protocols.
• Data Detective: Pull campaign insights and ensure data accuracy for precise targeting. You will use tools like Excel (including Pivot Tables) and context engineering to ensure automated outputs are accurate and personalized.
• Email Expert: Serve as the final technical authority on responsive email templates, utilizing HTML/CSS to troubleshoot functionality issues and apply proven email marketing methodologies.
• Technical Problem Solver: Resolve technical issues and monitor autonomous models to ensure they stay within brand guardrails and compliance standards.

Benefits

• Traditional Benefits: Comprehensive health, medical, and dental insurance, plus a 401k plan.
• Travel Perks: Access to exclusive rates and deep discounts on vacations and travel.
• Our Culture: We are a global company on a mission to help people travel better and experience more. We move fast, think long-term, and solve complex problems for global brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees