Marketing Communications Associate

Obsidian Systems

About The Position

Marketing Communications Associate – Enterprise Blockchain & DeFi About Obsidian Systems Obsidian Systems is a leading engineering company developing applications on the Canton Network, the first enterprise-grade blockchain purpose-built for regulated financial institutions. As major banks, trading firms, and financial institutions rapidly adopt our technology, we’re experiencing significant growth. Our flagship product, Tradecraft, is the first operational trading application on the Canton Network. The Role We’re seeking a hands-on Marketing Communications Associate to execute tactical campaigns and learn at the intersection of traditional finance and decentralized technology. In this role, you will work directly with our CMO and agency partners to drive user acquisition for institutional financial applications. This is not typical crypto marketing — our clients are banks, asset managers, and trading firms, not retail users. You’ll need a solid understanding of capital markets and a passion for exploring blockchain’s impact on finance. Who You Are You have a background in finance or business and are eager to explore how blockchain is transforming capital markets. You’ve executed B2B marketing campaigns and want to operate where traditional finance meets cutting-edge decentralized technology. Your communication skills enable you to explain complex solutions to sophisticated institutional buyers. You excel in fast-paced environments, manage details meticulously, and help craft compelling narratives for emerging technology.

Requirements

2–5 years in B2B software or financial services marketing
Understanding of trading, settlements, capital markets, and regulatory environments
Growth marketing expertise: performance marketing, attribution models, conversion optimization
Experience marketing to institutional buyers with complex decision-making
Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)
Exceptional writing skills for sophisticated financial audiences

Nice To Haves

Familiarity with DeFi concepts and enterprise blockchain applications
Professional network within banking, trading, asset management, or fintech
Experience with marketing automation platforms, CRM systems, and attribution software
Knowledge of compliance in financial services marketing
Startup or scale-up experience; adaptability to rapid change

Responsibilities

Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications)
Drive adoption and engagement across the Canton Network
Manage multi-channel prospect nurture sequences for ecosystem expansion
Coordinate product launches and token integration announcements
Track network growth and engagement metrics
Create and deliver multi-step email campaigns
Develop technical marketing content for financial services audiences
Create educational materials on blockchain concepts for finance professionals
Write thought leadership articles to position Obsidian Systems in enterprise DeFi
Produce case studies, white papers, and compliance-driven marketing collateral
Support conference speaking engagements and industry panel participation
Build relationships with trade publications, analysts, and financial media
Partner with leadership on narrative positioning across X (Twitter) and industry media
Maintain CRM (HubSpot) data and prospect databases
Manage website content and updates
Set up marketing automation and tracking systems
Generate campaign and network analytics reports
Collaborate with leadership on commentary across digital and industry platforms