Marketing & Communications Director

Element U.S. Space & Defense

3d • $130,000 - $150,000 • Hybrid

About The Position

The Marketing & Communications Director will lead the marketing function for Element U.S. Space & Defense “EUSSD” with demonstrated capabilities in developing and implementing marketing campaigns. This key role will analyze the EUSSD’s goals and research our target audience to develop and maintain a detailed marketing plan, including a crisis management recovery plan, and schedules for campaigns and events. This role will also plan and oversee all trade show activity, which includes delivering presentation sets and booth collateral along with facilitating vendor services coordination, developing trade show strategies, attending events, and processing leads. This role is also responsible for building relationships with GMs and key SMEs from all laboratories across the enterprise. This role further encompasses providing quality control oversight on certain brand assets, standardizing and improving communication efforts for the organization, and leading a variety of digital marketing projects.

Requirements

• 12 years of demonstrated wide-ranging experience in managing a similar marketing function.
• Proven experience managing a marketing department and projects to completion.
• Past work with digital marketing forms like content marketing and social media marketing.
• Prior in-depth professional knowledge and experience in communications, public relations, advertising, or other relevant industries.
• Hybrid role with a combination of work-from-home, onsite, and ability to travel to support various trade shows; up to 30% travel.

Nice To Haves

• Bachelor’s or advanced degree in marketing, communications, or related field preferred.
• 8+ years of demonstrated in managing the marketing function.
• 10+ years of experience in communications, public relations, advertising, or other relevant industries.
• Prior marketing or sales experience in the Defense and/or Space industry.
• Have a working knowledge of defense programs, contracting, and procurement activities.

Responsibilities

• Evaluate and develop the marketing strategy and marketing plan
• Build brand awareness including laboratory positioning; ensure compliance across all departments and functional areas
• Research demand for products and services, competitor research
• Independently execute elements of marketing strategy
• Identify the company’s potential customers
• Drive lead generation and opportunities through marketing initiatives
• Compile ad campaign and other promotional effort results in comprehensive reports; present to the leadership and executive team
• Ensure every trade show is executed flawlessly
• Gather insights from GMs and SMEs for all 6 labs to determine how best to market current and future capabilities.
• Assesses digital marketing strategies, and develops new marketing initiatives and the optimization of current processes
• Collaborate with other teams to identify the public voice of the brand
• Consult with executive management to develop effective communication procedures and policies for various situations or crises
• Write letters, proposals, and other business correspondence
• Communicate with media outlets and journalists and create press kits
• Develop materials to educate staff on communication practices
• Coach and assist team members on improving communication skills
• Oversee and ensure the accuracy, clarity, and strategic alignment of all internal communications and memos, maintaining consistency with organizational standards and brand voice across departments.
• Perform communications research and monitor the progress of various communications strategies
• Promote the company on various digital platforms such as Linkedin, Facebook, and AI platforms, etc.

Benefits

• Medical, Dental, Vision, Short- and Long-Term Disability, Life Insurance, Flexible Spending Accounts
• Seven (7) paid holidays and four (4) paid floating holidays, depending on your hire date
• Paid Time Off (PTO), accrued biweekly
• 401k with employer match
• Twelve (12) hours of Paid Volunteer Time Off (PVTO) each year
• Tuition reimbursement and other employee programs
• Flexible schedules offered at some of our labs
• Monthly Lab Bonus plans (Based on position)

What This Job Offers

• Job Type: Full-time
• Career Level: Director