Marketing Coordinator

MarineMax•Greenville, SC

About The Position

The Marketing Coordinator is responsible for analyzing the market and developing the marketing plan for stores in conjunction with the store manager. The Marketing Coordinator is responsible for the coordination of company-wide marketing activities that may include advertising, direct mail, printing, promotions, customer events, and trade shows.

Requirements

Marketing planning skills in areas of analysis and selection of appropriate tactical elements to meet goals.
Highly organized approach
Effective telephone and team skills a must
Strong communication and interpersonal skills with the ability to work with the pressure of multiple deadlines and demands from a wide variety of personalities and job functions
Writing skills and ability to be creative
Computer skills including Word, Excel, PowerPoint, Publisher
May require a bachelor’s degree with two to four years of experience in the field or in a related area.
Some travel required

Responsibilities

Develop marketing plans for each store.
Work directly with the VP of Marketing and assist with the local and national advertising and branding efforts.
Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials and track marketing promotions.
Assist the VP of Marketing in the planning, developing and coordinating of all marketing strategies and plans.
Interface with the regions to identify marketing and sales opportunities and resolve potential issues.
Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners and public relations firms.
Assist regional offices with planning industry trade shows and special events.
Conduct analysis of potential marketing programs, market research and industry competitive information analysis.
Responsible for being current on publications and industry-related information that impacts company marketing position, image and competitiveness.
Other duties as assigned.