Marketing Coordinator - Hybrid

WilkinGuttenplan • East Brunswick, NJ

1d • $65,000 - $75,000 • Hybrid

About The Position

Established in 1983, WilkinGuttenplan is a leading mid-sized accounting and advisory firm in New Jersey and New York City. The Firm serves a multitude of industries, including closely held and middle-market businesses and their owners, high-net worth individuals, real estate, healthcare, international commerce, sports and entertainment, professional practices, technology, non-profit, condominiums and cooperatives, and many more. Areas of expertise include tax, auditing, compilations, reviews, financial statement preparation, business valuations and trust & estate solutions. WilkinGuttenplan is an independent member of the BDO Alliance USA. At WilkinGuttenplan, we strive to ensure we foster an inclusive and flexible environment for all our employees while also assisting them in achieving their unique career goals through our coaching program. We are currently seeking a Marketing Coordinator to join our Marketing team! This individual will collaborate with our marketing team and work alongside our Chief Marketing Officer and our leadership team to help coordinate the execution of the strategic and creative marketing plans of our various industry groups and service lines. The successful candidate is a proactive and highly motivated individual who brings strategic thinking and creativity to the various projects and initiatives of the marketing team. This is a primarily remote position; however, candidates must reside locally and be available to attend occasional in-person meetings at our East Brunswick office and nearby events as needed.

Requirements

• Bachelor’s Degree in Marketing, Communications or other related field.
• 3+ years of experience.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social Media, etc.) and market research methods.
• Proficient in Microsoft Office Suite, especially with PowerPoint and Excel.
• Experience with marketing software and applications (Adobe Creative Suite, Canva, Google Ads, HubSpot or other CRM tools).
• Exceptional proofreading skills and attention to detail.
• Excellent writing, communication and presentation skills.
• Strong organizational and time management skills and the ability to multitask and balance multiple deadlines.
• Excellent interpersonal skills and a positive attitude.
• Possess and demonstrate strong understanding and alignment with our firm’s core values of honesty and candor, continual learning, innovation, mentorship, leadership, team player, client committed, and community oriented.

Responsibilities

• Support the firm’s service lines and practice groups such as International Tax, Life Sciences, Trusts & Estates, Employee Benefit Plans, A&A, Tax and Financial Services through activities such as:
• Conduct monthly check-ins with Practice Leaders (PLs) to track progress against marketing strategies.
• Attend practice group meetings and ensure marketing initiatives are aligned with business development goals.
• Identify and support thought leadership opportunities, including articles, webinars, podcasts, and speaking engagements.
• Support marketing initiatives for the firm’s referral groups, including banking and attorney networks.
• Conduct research projects to identify speaking opportunities, sponsorships, and marketing partnerships.
• Manage vendor relationships for firm sponsorships and marketing initiatives.
• Identify and coordinate opportunities for thought leadership and brand visibility.
• Manage and execute the firm’s social media strategy across all platforms.
• Develop and maintain a content calendar that supports recruiting, thought leadership, events, trade shows, and firm campaigns.
• Generate creative content ideas and campaign concepts, including recruiting, thought leadership, trade show and conference as well as holiday and firm culture campaigns.
• Collaborate with the firm’s design team to develop visual assets for posts and campaigns.
• Manage and optimize social media advertising campaigns.
• Monitor and report on social media analytics, including engagement, growth, and campaign performance.
• Conduct competitor analysis and trend research to identify new marketing opportunities and content ideas.
• Coordinate podcast logistics, including scheduling, preparation, and promotion of episodes.
• Serve as the marketing liaison to HR, supporting recruiting marketing initiatives, Early Career Professionals programming and our Intern program marketing support.
• Develop and deliver LinkedIn and marketing onboarding presentations for associates and interns to help strengthen personal branding and firm visibility.
• Support day-to-day marketing operations, including client gift coordination, company store management, Firm intranet updates and upkeep, trade show and event logistics as well as sponsorship coordination.
• Assist with PowerPoint presentation design and internal marketing materials.
• Create small internal graphics as needed.
• Participate in and support firm initiatives such as the Culture Committee.
• Support the team with additional tasks as assigned.

Benefits

• We offer a unique culture that emphasizes and values work/life balance including remote work flexibility!
• We offer a competitive salary and benefits package, including Unlimited Work Options, generous PTO, Medical, Dental, Vision, 401(k), Summer Fridays, and much more!
• Our collaborative work environment is strongly committed to your professional growth and success.
• We have an extensive Coaching Program designed to prepare you for a life in a dynamic CPA firm.
• We have a track record of ranking in the Best Place to Work NJ for the past twenty-one years and have won several other awards including #1 in Vault’s Top 3 Internships, Best Firms for Young Accountants, Best Accounting Firms to Work For, and many more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level