Pioneer Millworks Marketing Director

New Energy Works of Rochester Inc•Farmington, NY

6h•Onsite

About The Position

Pioneer Millworks is looking for a Director of Marketing to serve as the point-person for strategizing and managing marketing initiatives, Public Relations, and Brand Creative for Pioneer Millworks. These initiatives and activities include overall look/feel of brand, marketing campaigns (print, web, digital, social media, PR, and more) events, tradeshows, and sponsorships. The Pioneer Millworks Director of Marketing doesn’t necessarily execute tactics, but their knowledge of what makes our audience tick, brand’s unique position, and what our market’s need, will help guide in-house creatives and/or agency partners to develop messaging and graphics that align with a brand and strengthen its position in the marketplace. The Director of Marketing is a valued member of a small internal marketing team that will get to have impact across all components of Pioneer Millworks brand & marketing. Pioneer Millworks is a bicoastal company with locations in Farmington, NY and McMinnville, OR. This position is in office and requires occasional travel. The right candidate needs to be based within commutable distance to the New York or Oregon office.

Requirements

7-10 years’ experience in marketing or creative direction with team management experience accountable for 5+ years
Hands on experience with Adobe Creative Suite
Has demonstrated experience building relationships with journalists, media outlets, and marketing/creative agencies
Experience with national marketing campaigns and an understating of regional markets throughout the US
Strong research and analytical skills
Budget-management skills and proficiency
Familiarity with the latest trends, technologies, and methodologies for marketing tactics
A willingness to listen and work collaboratively
Positive and approachable demeanor with excellent communication skills
Experience with technology systems: CRMs (Salesforce), Project Management (ASANA), Constant Contact, Instapage, Google analytics G4, and other measurement tools
Demonstrated organizational skills; reliable, excellent follow through
Strong work ethic

Nice To Haves

Prior experience working for construction, architectural, or building materials clients in-house is a major plus
Prior experience managing multiple brands’ marketing plans and creative at the same time is a plus

Responsibilities

Work with Pioneer Millworks Leadership to meet Executive Leadership growth expectations, uphold Pioneer Millworks brand reputation
Oversee in-house marketing team members, including growth and discipline
Oversee creative direction for all marketing tactics created for the companies
Develop, manage, and maintain marketing plans, tactics, ROI/KPI, and budget to drive market growth
Create yearly marketing budget and maintain accountability to spends
Create yearly marketing strategies with quarterly plans
Report on ROI/KPIs through data visualization
Maintain competitive and market analysis for a variety of services in the US and Canada
Project manage all marketing tactics to meet deadlines and expectations
Build relationships with influencers, journalists, and media outlets
Manage outside partners needed for marketing plan execution including agencies of record
Oversee websites and social media accounts to make sure they are on message, partnerships are highlighted, and information is up to date
Design/copywriting as needed when team members are out of office or workload/deadlines warrants
Contribute as a member of the Product R&D team with market and trend knowledge, including concepting, copywriting, and presentation creation internal sales release
Travel as requested by Pioneer Millworks Leadership or Executive Leadership
Create new marketing tactics and campaign ideas through group brainstorms
Stay abreast of new initiatives, products, and services and looks for opportunities to bring them into marketing efforts
Works with cross-departmentally to ensure information is appropriate, correct, and timely
Own marketing projects from start to finish
Build brand-ambassadors through interaction with employees
Be available outside of business hours on occasion as necessary
Other tasks as needed