Marketing Director

BURLEBO•Austin, TX

About The Position

● Build and lead BURLEBO’s marketing department, creating structure, systems, and processes that allow the brand to scale. ● Develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, and retention. ● Translate the brand vision set by the Head of Brand into measurable marketing initiatives. ● Align marketing efforts with product launches, seasonal campaigns, and brand initiatives. ● Recruit, hire, and manage key marketing roles. ● Lead and mentor team members while building a high-performing, accountable marketing organization. ● Establish clear roles, goals, and performance expectations for the marketing team. ● Work cross-functionally with the Creative Director to ensure marketing initiatives are supported with strong creative execution. ● Oversee the brand’s paid media strategy across digital platforms. ● Manage relationships with external ad agencies and ensure performance aligns with company goals. ● Evaluate and optimize paid media performance through testing, analytics, and strategic iteration. ● Build a data-driven marketing culture that uses analytics to inform decision making. ● Analyze marketing performance across channels including paid media, partnerships, retention marketing, and campaigns. ● Translate marketing data into actionable insights that guide strategy and inform creative direction. ● Report key marketing performance metrics to the Head of Brand and executive leadership.

Requirements

5+ years of experience in marketing leadership, growth marketing, or brand marketing
Experience building or scaling a marketing department
Strong understanding of digital marketing, paid media strategy, partnerships, and retention marketing
Experience working with marketing analytics and performance data to guide strategy
Proven leadership ability managing teams and external agencies
Strong communication skills and ability to align marketing strategy with brand leadership

Responsibilities

Build and lead BURLEBO’s marketing department
Develop and execute integrated marketing strategies
Translate the brand vision into measurable marketing initiatives
Align marketing efforts with product launches, seasonal campaigns, and brand initiatives
Recruit, hire, and manage key marketing roles
Lead and mentor team members
Establish clear roles, goals, and performance expectations for the marketing team
Work cross-functionally with the Creative Director
Oversee the brand’s paid media strategy across digital platforms
Manage relationships with external ad agencies
Evaluate and optimize paid media performance
Build a data-driven marketing culture
Analyze marketing performance across channels
Translate marketing data into actionable insights
Report key marketing performance metrics to the Head of Brand and executive leadership