Marketing Intelligence and Analytics Sr. Analyst

GRIFOLS, S.A.

6d•Hybrid

About The Position

The Marketing Intelligence & Senior Analyst will join the Marketing Intelligence & Analytics vertical to analyze market trends and donor demographics, providing actionable insights to drive business performance. This role involves managing primary and secondary market research, overseeing vendor relationships, and delivering strategic recommendations and will focus on targeting and growing a loyal donor base in key markets, supporting the organization's goals. This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

Requirements

Bachelor’s degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics.
Minimum of 5 years’ marketing and/or marketing research experience in US or international, experience in healthcare and/or the pharmaceutical industry is a plus.
Analytical Skills: Advanced data management, execution, and conclusion analysis.
Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones.
Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually
Requires a high degree of skill and knowledge in managing and interpreting large databases as well as extrapolating future scenarios based on the data. Must be able to interpret operational and performance data and bring strong recommendations to the team on trends and adjustments that should be made. Incumbent must be able to synthesize field data for the management team and to communicate appropriate market information to the field. An ability to form strong relationships with the field to develop data and build consensus is required.

Nice To Haves

Good knowledge of Excel, SQL, Power Query, PowerBI.
Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers

Responsibilities

Responsible for market research and analysis needs across Biomat USA (network of plasma donation centers) including primary and secondary data. Continued support in quantitative and qualitative market research needs, donor demographic data, secondary data purchase and analysis, management of vendors, coordination with analytics, and oversite of all key measurement metrics
Coordinate the compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance.
Alignment with operations on center performance targets, key tracking measures, analysis, and feedback to analytics.
Quarterly updates on public information on competitive performance, pipelines, capacity changes, M&A activity, etc.
Tracking and following up on field intelligence on competitive activity.
Collaborate with regional teams to share key trends, competitive intelligence, and demographic analysis, while partnering with operations to ensure sufficient donor pipeline for capacity expansion.
Provide market trend updates to Biomat USA leadership, including insights on donor population segments, demographics, and opportunities based on market research, publications, and external data.
Generate reports and dashboards to visually present insights and trends and conduct data analysis to uncover key patterns.
Field Intelligence: This role must be highly familiar with the scope and responsibilities of plasma center operations and be able to understand, analyze, summarize, decipher, interpret and make recommendations based on monthly field qualitative input and DMS data. Additionally, intelligence on internal environment (donor patterns, segmentation and messaging, intentional movement through the donor journey to become Grifols family).
Donor Demographics Intelligence: Build and update current donor demographics information to support recruitment, retention, and customer service, continue to research new demographics to explore and possible donor segments.