Sr Marketing Analytics Analyst

BARBRI • Eagan, MN

1d

About The Position

At BARBRI, data drives how we connect with future legal professionals—and this role sits at the center of that impact. As our Senior Marketing Analytics Analyst, Web & Paid Media, you’ll help tell the story behind our digital marketing performance, turning data into insights that guide smarter investment and stronger results across paid channels.
In this role, you’ll dive deep into website and paid media analytics, partnering closely with paid media, finance, and analytics leaders to ensure our reporting is accurate, actionable, and trusted. If you enjoy working hands‑on with GA4, dashboards, and performance metrics—and want to grow your expertise in performance marketing analytics while influencing real business decisions—this is an opportunity to make a meaningful mark.

Requirements

• 3–5 years of experience in marketing analytics, website and paid media analytics, or performance reporting.
• Proven experience and background using GA4 for website and funnel analysis.
• Experience working with paid media or digital marketing data from ad platforms such as Google, Meta, LinkedIn.
• Strong Excel skills; comfortable manipulating and analyzing data.
• Experience with analytics and reporting tools such as Power BI, Supermetrics, Full Funnel.
• Experience with AI tools such as Co-Pilot.
• Experience working with marketing and sales automation systems including report creation, and measurement; Salesforce, Marketo, Marketo Measure/Bizable.
• High attention to detail and comfort working with numbers and datasets.
• Bachelor’s degree in marketing, analytics, business, or a related field (or equivalent experience).
• Analytical, curious, and methodical.
• Comfortable working with large datasets and recurring reporting.
• Clear communicator who can explain numbers simply.
• Organized and dependable, with strong follow-through.
• Able to work independently in a remote environment and collaborate across time zones.

Nice To Haves

• Required - Experience with paid media platforms (e.g., Google Ads, Meta, LinkedIn).
• Familiarity with UTM structures, conversion tracking, or tagging concepts.
• Exposure to attribution models, ROI, or performance funnel analysis.
• Experience supporting marketing or growth teams in a fast-paced environment.

Responsibilities

• Analyze website performance KPIs and funnel metrics using GA4 and other web monitoring tools such as Full Story.
• Analyze paid media performance across channels such as search, social, display, and other digital platforms.
• Track and report on key paid media KPIs including spend, conversions, CPA, ROAS, CAC, and pacing vs. budget.
• Create media spend plan budgets with inputs from various stakeholders.
• Produce recurring reports at campaign, segment and product-line levels.
• Support comparison of performance across campaigns, audiences, and time periods to identify trends and outliers.
• Beyond reporting, be an active partner to various marketing and business teams.
• Maintain and update performance dashboards in Power BI (or similar BI tools).
• Support the integration of data from paid media platforms, Google Analytics, and internal business systems.
• Perform regular QA on data, ensuring accuracy, consistency, and alignment with definitions.
• Help standardize website and paid media reporting formats and metrics used across marketing teams.
• Assist with conversion tracking validation across paid media and web analytics platforms.
• Support attribution reporting by validating inputs, outputs, and assumptions.
• Help track lead-to-enrollment (or lead-to-conversion) funnel performance for paid media channels.
• Support analysis of cost, volume, and efficiency trends across the marketing funnel.
• Respond to ad hoc website and paid media analytics requests from marketing stakeholders.
• Prepare clear tables, charts, and summaries for use in internal presentations and reviews.
• Partner with finance and marketing teams to support budget tracking and forecasting efforts.
• Contribute documentation of paid media metrics, data sources, and reporting logic.

Benefits

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level