Marketing Manager, Ecommerce Experience & SEO

Frank & Eileen • Los Angeles, CA

1d • $90,000 - $130,000 • Hybrid

About The Position

Frank & Eileen is looking for a sharp, data-driven operator to own the performance of our direct-to-consumer site. This role is responsible for the overall site experience, search visibility, A/B testing, personalization, and SEO optimization. This role will report to the Head of Ecommerce.

Requirements

• 3+ years of experience in ecommerce, CRO, UX, or digital marketing — ideally in a DTC or specialty retail environment
• Hands-on experience running A/B tests using a structured methodology; comfort with statistical significance and experiment design
• Working knowledge of Nosto or a comparable personalization platform (Dynamic Yield, Yotpo, Klevu, etc.)
• Proficiency in GA4 and Shopify analytics; able to build segments, funnels, and custom reports independently
• Solid SEO fundamentals — both technical and content-focused — and familiarity with Google Search Console
• Strong written communication: you can write a clear test hypothesis, a concise readout, and a stakeholder brief
• A bias toward action: you move quickly, make decisions with imperfect data, and iterate fast
• This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027

Responsibilities

• Maintain and improve site UX across the funnel — from homepage through checkout — with a focus on reducing friction and increasing conversion and AOV
• Own the A/B and multivariate testing roadmap — ideation, prioritization, implementation, analysis, and reporting
• Configure and optimize personalization experiences, including segment rules, product recommendations, and loyalty-based content
• Monitor key ecommerce KPIs in GA4 and Shopify analytics; build dashboards and share weekly insights with the broader team
• Monitor and report on a regular basis site performance.
• Identify and escalate site issues (broken flows, tracking gaps, UX regressions)
• Partner with Merchandising and Marketing on ensuring collection pages are optimized for conversion.
• Own the technical SEO strategy including internal site structure, linking architecture, metadata, and Core Web Vitals performance metrics
• Conduct ongoing keyword research and content gap analysis; work with marketing and creative teams to brief and optimize new pages

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed