Marketing Operations Lead - Breakout Prop

Kraken

1d • Remote

About The Position

Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
We’re looking for a Marketing Ops Lead to bring structure, clarity, and momentum to a fast-growing marketing organization. This person will be both a strategic partner and a hands-on operator — ensuring the marketing engine runs smoothly, efficiently, and intelligently.
Reporting directly to the VP, Growth, this role is a critical part of the marketing leadership team. You’ll oversee the systems, processes, and project management frameworks that enable growth marketing, creative, and analytics teams to execute at scale. You’ll manage cross-functional initiatives, streamline workflows, and ensure flawless execution across campaigns, launches, and infrastructure projects.
The ideal candidate is deeply embedded in growth marketing — not just supporting it from the outside, but fluent in its channels, metrics, and cadences. You understand how growth teams think and operate, and you’re comfortable rolling up your sleeves alongside them to drive outcomes.
The opportunity

Requirements

• 5+ years of experience in marketing operations, project management, or integrated marketing management, ideally in a high-growth tech, fintech, or crypto environment.
• Strong understanding of growth marketing — channels, metrics, experimentation, and how growth teams operate. You’re embedded in the work, not just coordinating around it.
• Deep expertise in project management and systems thinking — able to connect strategy to execution seamlessly.
• Proven success managing complex, cross-functional initiatives from conception through delivery.
• Proficiency with AI tools such as Claude, ChatGPT, and similar platforms. You use AI daily to accelerate your work and bring that mindset to the team.
• Skilled at implementing and managing marketing tools (CRM, PM, collaboration, analytics) to drive efficiency.
• Exceptional communication and organizational skills — you bring clarity where there’s complexity and momentum where there’s friction.
• A connector who thrives on empowering others to focus on their craft by handling the operational heavy lifting.
• Energized by the pace of a scaling startup and motivated by the challenge of building systems that enable sustainable growth.

Nice To Haves

• Bonus: experience building automations or agent-based workflows using AI.

Responsibilities

• Build and optimize marketing operations: Design and implement the systems, tools, and processes that keep the marketing organization running efficiently and effectively.
• Lead cross-functional projects: Coordinate high-impact initiatives across growth, lifecycle, creative, and product marketing — ensuring alignment, accountability, and flawless execution.
• Operationalize launches: Manage timelines, deliverables, and dependencies for marketing campaigns and product launches, ensuring no detail is missed and every stakeholder is informed.
• Implement and manage tools: Own marketing’s adoption of systems like project management software and asset management platforms, as well as playing a key role in other marketing tool integration e.g. CRM. Align teams around clear processes that drive efficiency and consistency.
• Bridge creative and growth: Ensure creative production is streamlined and data-informed, running experimentation matrices, tracking creative performance, and optimizing resources to support growth marketing needs.
• Operational liaison with parent company: As Breakout integrates with Kraken more deeply, marketing operations will play a key role in process development for co-marketing efforts.
• Operationalize experimentation frameworks: Manage a testing pipeline that enables the team to test creative, channels, and messaging efficiently with minimal wasted spend.
• Drive operational excellence: Standardize planning, prioritization, and reporting processes to ensure visibility, focus, and momentum across marketing functions.
• Champion AI-powered workflows: Identify and implement AI tools and automation to accelerate the team’s output — from prompt pipelines to agent-based workflows that reduce manual lift across the marketing org.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed