Marketing Operations, Principal

EVERFI

14h•$120,000 - $140,000•Remote

About The Position

We’re seeking an experienced Marketing Operations, Principal to optimize and scale our marketing engine—ensuring seamless execution, data-driven decision-making, and continuous improvement across all marketing activities. This role will drive process excellence, technology adoption, and analytics to maximize efficiency, performance, and return on investment.

Requirements

7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
Excellent project management, problem-solving, and leadership skills.
Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.

Nice To Haves

Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.

Responsibilities

Marketing Infrastructure & Automation: Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
Campaign Execution & Optimization: Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates. Design, manage, and communicate lead lifecycle stages and routing logic.
Data & Performance Analytics: Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
Budget & Resource Allocation: Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
Process Improvement & Scale: Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
Compliance & Governance: Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.