Marketing Operations Specialist

Danaher • Coralville, CO

11d • $85,000 - $100,000 • Onsite

About The Position

The Marketing Operations Specialist is responsible for executing and optimizing digital marketing programs across our global marketing automation ecosystem. This role drives operational excellence in email marketing, lead flow, data integrity, and campaign performance reporting, ensuring that demand generation programs scale efficiently and deliver measurable impact. This position reports to the Director, Digital Marketing & Operations and is part of the Global Marketing Team. This is an on-site role for designated locations

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Multiple years of hands‑on experience with marketing automation platforms, specifically Marketo.
• Working knowledge of CRM integrations, preferably with Salesforce, including lead lifecycle management.
• Demonstrated experience with email marketing best practices, data segmentation, and audience targeting.
• Proficiency with Excel or similar tools for data analysis, reporting, and performance tracking

Nice To Haves

• Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification.
• Hands-on experience with Salesforce, CMS platforms, or Google Analytics
• Basic HTML/CSS development for email and landing page optimization.

Responsibilities

• Execute, optimize, and support email, nurture, and trigger‑based campaigns in Marketo, ensuring accurate setup, testing, scheduling, and deployment.
• Maintain lead data integrity and flow across Marketo and Salesforce, including imports, segmentation, scoring, routing, and sync monitoring.
• Support and enhance email and landing page templates, including HTML/CSS edits, QA, and brand adherence.
• Monitor campaign performance and deliver clear reporting on KPIs, engagement metrics, and database health for stakeholders.
• Proactively monitor deliverability, compliance, and sender reputation, addressing issues related to privacy regulations and email best practices

Benefits

• IDT, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
• Check out our benefits at Danaher Benefits Info.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees