Marketing Operations Specialist

Oriental Trading Company•Omaha, NE

12d•Onsite

About The Position

As our Marketing Operations Specialist, you will play a key role in the execution of all omni channel marketing campaigns for all portfolio brands and business solutions. This role ensures alignment with corporate strategies, long term financial plans and customer needs. This position focuses on our push marketing channels such as email, display, SMS, etc. You will assist in campaign result reporting and competitor tracking and ensure flawless program execution to our customers. Detailed Description Principal Duties and Responsibilities Essential Functions

Requirements

Strong quantitative and qualitative analysis skills
Highly motivated self-starter
Able to work independently to achieve a successful result with minimal guidance
Technically savvy and able to learn new concepts and software applications quickly
Highly detail oriented
Excellent verbal and written communication skills and be comfortable presenting in front of a group
Confident to handle multiple projects simultaneously and under deadlines.
Able to work with cross-functional teams
Able to manage accounts to maximize partnerships and relationships
Results-oriented with a strong drive for achievement
Able to work collaboratively and effectively with all levels including internal senior management, team members and external strategic business contacts
Proficient in Microsoft Excel
Bachelor’s Degree in Marketing, Advertising, related field or equivalent combination of education and experience
Minimum three years of online marketing experience

Nice To Haves

Email marketing experience preferred

Responsibilities

Executes strategic marketing and campaign plans across all push marketing channels in coordination with the campaign and creative teams
Channels include but are not limited to: Email, Social/Display, SMS
Assists in Marketing Campaign planning calendar via the marketing planning tool – planning assets, tactics for email and SMS channels and managing campaign briefs as needed
Maintains email calendar assignments and workflow within the team ensuring execution is completed on time and testing protocols are followed
Manages assigned elements of channel campaigns from concept to launch within the email and other push marketing channels
Works with creative coordinators and other campaign team members to ensures consistency with brand and messaging across channels throughout entire campaign
Partner closely with campaign, CRM and Acquisition team to build a customer focused campaign experience and ensure coherence among all channels that reach the customer; build campaign calendars for largescale executions
Analyze marketing campaigns results and implement recommended changes
Develop and implement new campaign ideas and promotional strategies to help build and expand push marketing programs
Work with email service provider and CRM team to optimize targeting, acquisition and retention opportunities
Conduct weekly review and ROI analysis of the program and track to forecast
Identify file growth opportunities and oversee the execution
Abides by all policies and procedures of Oriental Trading Company
Maintain regular and predictable attendance
Must be able to attend face to face meetings on short or little advance notice
Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors
Work cross-functionally and collaboratively with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
Monitor competitive intelligence and report on trending and untapped opportunities
Work with IT team to implement new or enhanced partner data feeds for customized technology integrations related to the email program
Perform other projects and duties as assigned