Marketing Operations Specialist

Bass Pro ShopsSpringfield, MO
1d

About The Position

Marketing Operations Specialist POSITION SUMMARY: The Marketing Operations Specialist plays a key role in bringing high‑impact marketing campaigns to life across the U.S. and Canada. With a strong focus on print and digital execution, this role sits at the center of campaign operations—ensuring initiatives move seamlessly from concept to launch, on time, on brand, and on budget. In this role, you’ll manage the behind‑the-scenes details that make great marketing possible. You’ll coordinate workflows, oversee timelines, partner with vendors, and track performance across integrated campaigns. Your work will help ensure marketing programs are executed efficiently and consistently, while continuously improving processes and outcomes through reporting and optimization. This is an ideal opportunity for a detail‑oriented marketer who enjoys balancing organization, collaboration, and creativity, and wants hands‑on ownership of campaign execution in a fast‑paced, cross‑functional environment.

Requirements

  • Minimum Degree Required: Associate Degree in Marketing
  • Experience: 2-4 years of experience in Marketing
  • Merchandising and Marketing experience
  • Enthusiasm for the Outdoors
  • Strong communications (both verbal and written) skills required
  • Must be a self starter who takes responsibility and ownership of projects
  • Strong organizational and time management skills are required
  • Proficient in Microsoft Office Suite

Nice To Haves

  • Preferred Degree: Bachelor’s Degree in Marketing

Responsibilities

  • Support day-to-day marketing operations for US and Canada with a focus on campaign planning and execution to drive sales, strengthen brand presence, grow the customer base and improve operational efficiency.
  • Plan, coordinate, and manage print and digital marketing campaigns from kickoff through distribution for retail flyers, catalogs, and direct mail. Ensure alignment with campaign objectives, production timelines and budget requirements, while with coordinating cross-functional teams and external vendors to deliver accurate, on-time execution.
  • Collaborate with merchandising, creative, and marketing teams to support merchandising and marketing priorities, initiatives and strategy. Partner with merchandising teams to align campaign plan with product strategies, promotions and seasonal assortments. Support integrated marketing efforts by ensuring alignment across channels and stakeholders.
  • Maintain calendars/schedules, documentation and operational processes for marketing programs. Ensure internal and external production schedules are accurate at all times and shared with internal and external partners. Organize and maintain centralized documentation to support transparency, consistency and efficiency within the team.
  • Support pre-campaign and post-campaign performance reporting, including sales, margin, response rate, and ROI insights
  • Identify opportunities to improve efficiency, reduce costs, and optimize marketing operations workflows
  • ALL OTHER DUTIES AS ASSIGNED

Benefits

  • Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!
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