Marketing Performance Manager

River Run Services LLC•Haverhill, MA

About The Position

River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust. The Marketing Performance Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
Strong analytical skills with the ability to turn data into strategic recommendations
Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
Ability to influence and collaborate effectively with cross-functional business partners

Responsibilities

Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
Translate performance data into actionable insights that inform strategy and investment decisions
Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
Use insights to guide future campaign planning and product prioritization
Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
Bring a data-informed perspective to creative, messaging, and channel decisions
Ensure all performance marketing activities meet brand, compliance, and regulatory standards