Performance Marketing Manager

Glean • Palo Alto, CA

3d • $140,000 - $180,000 • Hybrid

About The Position

Glean is seeking a Performance Marketing Manager to own the cross-channel performance engine for digital, turning paid investments into predictable, efficient pipeline. This role partners across Digital Marketing, Demand Gen, Web, Marketing Ops, RevOps, SDR leadership, and Sales to improve performance, experimentation, and revenue impact.

Requirements

• 5+ years in B2B performance marketing, growth marketing, or digital marketing with a strong focus on paid acquisition and pipeline.
• A track record of owning or heavily influencing paid performance against pipeline and revenue goals.
• Hands-on experience with major paid platforms such as Google Ads and LinkedIn Ads, with a strong understanding of how strategy plays out in-platform.
• Comfortable working with Salesforce, CRM systems, and marketing analytics dashboards.
• Experience running or partnering on CRO and funnel experiments across landing pages, forms, flows, and offers.
• Strong analytical skills and fluency in turning data into decisions.
• Able to design and interpret tests, not just run before-and-after comparisons.
• Clear storyteller who can turn a noisy mix of metrics into a concise, executive-ready narrative and point of view.
• Systems-minded, with a focus on frameworks, processes, and repeatable playbooks rather than one-off wins.
• Collaborative working style with channel owners, web, ops, and Sales; able to influence without owning every button or every headcount.

Nice To Haves

• experience in B2B SaaS and comfort experimenting with AI tools to speed up analysis, reporting, and experimentation workflows.

Responsibilities

• Own paid-sourced and paid-influenced pipeline goals in partnership with Digital Marketing and Demand Gen leadership.
• Define and track core efficiency metrics including CPL, cost per opp, and pipeline per dollar.
• Build a clear performance narrative across channels, campaigns, regions, and funnel stages to inform strategy and budget decisions.
• Partner with Marketing Ops and RevOps to make Salesforce and BI the source of truth for paid performance, not just ad platform conversions.
• Define and maintain standard reporting views by channel, region, persona, and funnel stage, and proactively surface insights and anomalies.
• Own the cross-channel testing roadmap for paid, including offers, creative, formats, audiences, landing pages, and journey flows.
• Design experiments with clear hypotheses, success metrics, and sensible guardrails, and partner with Web and CRO on landing page and funnel tests.
• Translate pipeline targets into channel- and region-level spend plans, build scenario models, and recommend budget reallocations with clear trade-offs.
• Establish weekly and monthly performance reviews that align channel owners, web, ops, and demand gen on decisions and next steps.
• Build performance playbooks covering offers, hooks, account structure, bidding, audience strategy, UTMs, tracking standards, and onboarding for new marketers and agency partners.
• Collaborate closely with digital channel owners, web, demand gen, SDR leadership, and Sales, and bring field feedback into optimization decisions so the team is optimizing for pipeline and revenue rather than vanity metrics.

Benefits

• We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.
• When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing.
• We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed