Marketing Programs Specialist

Bass Pro Shops•Springfield, MO

About The Position

Marketing Programs Specialist POSITION SUMMARY: The Marketing Programs Specialist plays a pivotal role in driving revenue by bringing high‑impact marketing programs to life. From gift cards and warranty programs to emerging growth initiatives, this role sits at the intersection of strategy, execution, and performance—turning ideas into measurable business results. In this position, you’ll help shape the vision for our core marketing programs while driving the day‑to‑day execution that makes them successful. You’ll analyze performance data to uncover insights, collaborate across teams to bring campaigns to market, and continuously optimize programs to maximize impact. Whether coordinating a major promotion, refining program strategy, or translating data into action, your work will directly influence company growth. This is an ideal opportunity for a marketer who loves blending analytics with creativity , thrives in cross‑functional environments, and wants hands-on ownership of programs that matter. ESSENTIAL FUNCTIONS: Support the planning, execution, and optimization of revenue‑driving marketing programs, including gift cards, warranties, and other assigned initiatives. Assist with project management activities such as timelines, budgets, profit/loss analysis, expense tracking, and invoice processing. Collaborate with cross‑functional teams (Marketing, Brand, Creative, Customer Service, Inventory, Accounting, and third-party partners) to develop creative, copy, and communication plans aligned with brand strategy. Coordinate retail store communications and execution across Bass Pro Shops and Cabela’s locations, including in‑store incentives and promotions. Support customer‑facing needs by assisting internal partners and Customer Service Outfitters with gift card issues, deactivations, and program inquiries while demonstrating strong customer service skills. Track gift card inventory, store levels, distribution needs, and delivery timelines; coordinate corrections and internal gift card orders as needed. Maintain marketing calendars, program documentation, reporting procedures, and promotional results to ensure operational efficiency and clear communication. Assist with weekly, monthly and yearly program performance reporting and provide budget status updates to support financial accuracy. Partner with the Program Manager, Marketing Manager, and peers to support program growth, improve visibility, and drive sales through strategic initiatives. ALL OTHER DUTIES AS ASSIGNED

Requirements

Associate Degree in Marketing
2-4 years of experience in Marketing
Merchandising and Marketing experience
Enthusiasm for the Outdoors
Strong communications (both verbal and written) skills required
Must be a self starter who takes responsibility and ownership of projects
Strong organizational and time management skills are required
Proficient is Microsoft Office Suite

Nice To Haves

Bachelor’s Degree in Marketing

Responsibilities

Support the planning, execution, and optimization of revenue‑driving marketing programs, including gift cards, warranties, and other assigned initiatives.
Assist with project management activities such as timelines, budgets, profit/loss analysis, expense tracking, and invoice processing.
Collaborate with cross‑functional teams (Marketing, Brand, Creative, Customer Service, Inventory, Accounting, and third-party partners) to develop creative, copy, and communication plans aligned with brand strategy.
Coordinate retail store communications and execution across Bass Pro Shops and Cabela’s locations, including in‑store incentives and promotions.
Support customer‑facing needs by assisting internal partners and Customer Service Outfitters with gift card issues, deactivations, and program inquiries while demonstrating strong customer service skills.
Track gift card inventory, store levels, distribution needs, and delivery timelines; coordinate corrections and internal gift card orders as needed.
Maintain marketing calendars, program documentation, reporting procedures, and promotional results to ensure operational efficiency and clear communication.
Assist with weekly, monthly and yearly program performance reporting and provide budget status updates to support financial accuracy.
Partner with the Program Manager, Marketing Manager, and peers to support program growth, improve visibility, and drive sales through strategic initiatives.

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!