Marketing Specialist, Brand Activation

NYC Alliance Company LLC•New York, NY

18h•$75,000 - $85,000

About The Position

525 America is seeking a Marketing Specialist, Brand Activation to execute social media, influencer programs, brand events, and coordinate day-to-day communication with our PR agency in support of brand building and DTC growth. This is a hands-on execution role, not a strategy or people-management position. The role translates brand campaigns into consistent, high-quality output across social, influencer, events, and earned media touchpoints. The role reports to the Marketing Director and works closely with the Creative Lead, PR agency, and Ecommerce Ops Manager.

Requirements

3–6 years experience in marketing, social, brand activation, or PR coordination
Fashion, beauty, or lifestyle brand experience strongly preferred
Hands-on experience working with PR agencies
Experience supporting influencer programs and brand events
Strong organizational and communication skills

Nice To Haves

DTC brand experience
Experience managing samples, gifting, and press logistics
Strong aesthetic sensibility with operational discipline
Comfortable with reporting and tracking performance

Responsibilities

Social Media Execution
Execute day-to-day social posting across Instagram (primary), TikTok, and emerging platforms
Translate brand campaigns into consistent, engaging social content
Manage content calendars and posting cadence
Source, organize, and publish UGC aligned with brand standards
Community management: comments, DMs, light engagement
Influencer & Talent Activation
Execute influencer seeding and outreach programs
Coordinate gifting, tracking, contracts, and follow-ups
Maintain influencer lists and performance reporting
Support celebrity stylist and key influencer relationships (strategy and approvals led by Marketing Director)
Events & Brand Activations
Support execution of brand events (Brand Day 5/25, popups, influencer events)
Manage logistics: vendors, guest lists, RSVPs, timelines
Coordinate on-site execution and post-event content capture
Support event-driven social, influencer, and PR amplification
PR Agency Coordination
Serve as the day-to-day point of contact with the PR agency
Coordinate sample pulls, gifting lists, and shipment logistics
Support PR initiatives with social, influencer, and event alignment
Track press placements and organize coverage for internal sharing
Ensure consistent messaging and timing across PR, social, influencer, and events
Cross-Functional Collaboration
Work closely with Creative to ensure brand consistency
Partner with Ecommerce Ops to align campaigns with launches and promotions
Coordinate with PR agency, freelancers, and vendors as needed