Marketing Systems Orchestration Lead

Aptean•Alpharetta, GA

About The Position

We’re looking for a Marketing Systems Orchestration Lead for our office Alpharetta, GA . The position is fulltime. You'll join an outstanding RevOps team at the center of our go-to-market motion. About the Role This is a senior, high-impact individual contributor role for a technically deep and strategically sharp ABM expert who can design, own, and continuously evolve the architecture behind our account-based and targeted demand generation programs. You will be the connective tissue between our revenue technology stack, our regional marketing teams, and our sales motion — turning signals, data, and intent into coordinated, full-funnel GTM programs that move accounts from awareness to pipeline to expansion. You will own the ABM technology ecosystem — with 6sense at the center — and be responsible for the orchestration logic that drives how we engage accounts across 1:Many, 1:Few, and 1:1 motions. This is not a campaign execution role. This is the role that builds the engine that makes campaigns smarter, faster, and more impactful. You'll work directly with regional marketing leads, field marketers, Sales leadership, MoPs, and Digital to define standards, govern the platform, and continuously raise the ceiling on what our ABM programs can do. Critically, you'll be a close partner to the ABM experts embedded within each regional team — the people setting account strategy and owning pipeline — ensuring the architecture, tooling, and orchestration logic fully supports and amplifies what they're building in market.

Requirements

Deep hands-on expertise with 6sense — including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions — with strong command of how to sequence tactics by account tier and journey stage
Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
Experience designing and governing account segmentation models — including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
Demonstrated experience working cross-functionally at a senior level — influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority
Strong command of marketing automation and integration architecture — understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action
Familiarity with AI applications in ABM and demand gen — including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
Deep understanding of orchestration governance — including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers
Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset — comfortable moving between strategic architecture and technical configuration
Strong communicator who can translate complex technical concepts and platform logic into clear, actionable language for marketing leaders, sales stakeholders, and executive audiences
6–10+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field, with at least several years in a senior or lead capacity owning ABM platforms and strategy

Nice To Haves

Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus
Familiarity with pipeline attribution and ABM reporting frameworks — understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

Responsibilities

Own the ABM technology architecture — serve as the primary architect and administrator of our ABM tech stack, with 6sense as the core platform, and manage integrations across Salesforce, MAP (Marketo), sales engagement tools, data enrichment, and digital channels
Design and govern the full-funnel orchestration model — define how intent signals, account journey stages, and buying committee activity trigger coordinated actions across paid, owned, email, sales outreach, and direct channels, spanning 1:Many, 1:Few, and 1:1 program motions; translate ICP criteria and tier classifications from regional and product marketing teams into platform-level segmentation logic within 6sense and connected tools
Own the account journey framework and governance standards — in close partnership with regional leads, define and maintain stage progression criteria, trigger logic, naming conventions, campaign hygiene standards, and segmentation guardrails that ensure the system operates with integrity across all regions and program tiers
Support reporting and performance visibility — ensure all tactic activity and account progression data is properly tagged and flowing into the CoE reporting framework; partner with regional leads and marketing leadership to surface insights that inform program decisions without owning the reporting strategy itself
Champion and advance AI-driven capabilities — actively leverage AI and automation to improve signal processing, personalization at scale, audience segmentation, and orchestration efficiency; continuously push the boundaries of what the revenue funnel can do by identifying and embedding emerging AI innovations into day-to-day program architecture
Serve as the strategic ABM authority — act as the senior subject matter expert and internal consultant on ABM best practices, platform capabilities, and orchestration strategy; provide direct input to senior and executive leadership on architecture decisions and roadmap

Benefits

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

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