Marketing Web Analyst

Brady Corporation • Milwaukee, WI

9d

About The Position

We are seeking a highly motivated and experienced Digital Marketing Analyst to
join our growing marketing team. The ideal candidate is passionate about
data-driven decision-making and possesses a background in web analytics. This
role involves analyzing performance, deriving actionable insights, and
collaborating with cross-functional teams to optimize digital marketing
strategies across Brady’s portfolio of brands.

Responsibilities

• Enhance and maintain existing web analytics tools across websites (Google Tag Manager, Adobe Analytics, GA4, Tealium, etc.)
• Engage in cross-functional partnerships with various internal teams, including paid media, web merchandising, organic, user experience, product, and others, to uncover and capitalize on avenues for enhancing Brady's marketing effectiveness
• Use data analysis techniques and tools, manipulate and analyze complex data from varying sources, connect findings to business initiatives which results in recommendations and collaboration with key stakeholders to implement changes
• Partner with paid search, organic search and email teams to enhance and expand channel attribution models
• Work with the team to help design and execute A/B and multivariate tests to improve website experience and marketing channel performance
• Collaborate with marketing teams to understand channel performance, identify growth opportunities, and ensure seamless integration of data

What This Job Offers

• Education Level: No Education Listed