Media Strategy & Partnerships Manager - US

Genspark•Palo Alto, CA

16h

About The Position

Genspark is looking for a Media Strategy & Partnerships Manager who can think strategically about where and how we show up in the market—then make it happen. You'll own our media strategy, manage our PR agency relationship, drive co-marketing partnerships, and use data to make smarter decisions about where we invest our brand dollars. This role sits at the intersection of strategy and execution. You'll plan our media roadmap, coordinate with our PR agency, negotiate partnerships, and track what's actually working. You're the person who figures out which channels matter for us, how we measure impact, and how we punch above our weight through smart partnerships.

Requirements

5-7 years of experience in brand strategy, media planning, partnerships, or related roles—ideally at tech companies or agencies serving tech clients
Strategic thinking: You can develop channel strategies that ladder up to business goals and translate them into actionable plans
Analytical mindset: Comfortable with brand tracking, attribution analysis, and using data to inform decisions (no need to be a data scientist, but you should be data-fluent)
Agency management: Experience managing external agencies (PR, media buying) and getting great work out of them
Partnership chops: Track record of identifying, negotiating, and executing successful co-marketing partnerships
Budget management: Experience managing marketing budgets ($500K+) and optimizing spend across channels
User research: Familiarity with research methodologies and translating insights into strategy
US market fluency: Deep understanding of the US media landscape and consumer behavior
Startup DNA: Comfortable with ambiguity, wearing multiple hats, and building processes from scratch
Communication skills: You can present complex strategies clearly to leadership and collaborate effectively across teams

Nice To Haves

Experience at product-led growth (PLG) companies, especially productivity tools or SaaS
Background in media planning or brand strategy at top-tier agencies
Track record with tech/consumer partnerships

Responsibilities

Media Strategy & Planning
Develop our media strategy: decide which channels (traditional media, OOH, digital brand channels, podcasts, etc.) make sense for Genspark and when
Create our annual media plan with budget allocation across channels
Evaluate new media opportunities and test emerging channels
Oversee media buying execution (working with agencies or direct)
Optimize media spend based on performance and audience reach
Brand Tracking & Insights
Set up and monitor brand health metrics (awareness, consideration, sentiment)
Track media effectiveness across channels and campaigns
Run attribution analysis to understand which touchpoints drive impact
Report on brand campaign performance and ROI to leadership
PR Management
Serve as internal point person for our external PR agency
Brief PR agency on company updates, product launches, and strategic priorities
Coordinate between PR agency and internal stakeholders (product, leadership, creative team)
Track media coverage and PR impact
Manage crisis communication protocols with PR agency when needed
Partnerships & Co-marketing
Identify and evaluate strategic partnership opportunities that amplify our brand
Negotiate and structure co-marketing deals
Execute joint campaigns and partnership activations
Coordinate partnership content across channels
Measure partnership ROI and optimize our partnership portfolio
Cross-functional Collaboration
Work closely with Brand & Creative Lead to ensure media strategy amplifies creative campaigns
Partner with performance marketing team to align brand and performance efforts
Collaborate with product team to inform media strategy with product insights
Present strategy and results to leadership team