Media Strategy Specialist

JCB North America•Pooler, GA

1d•Onsite

About The Position

We are seeking a detail‑oriented and data‑driven Media Strategy Specialist to support the execution and optimization of digital paid media programs for JCB North America. This role is responsible for hands‑on management of Paid Search, Paid Social, and PMAX campaigns—primarily executed through the Smartly.io platform, Google Ads, and Meta Ads Manager. The Media Strategy Specialist plays a critical role in driving awareness, engagement, and lead generation for JCB’s heavy equipment product lines by ensuring accurate setup, ongoing optimization, and performance reporting of all paid digital channels. Working closely with the Media Strategy Manager, this position helps translate strategic direction into flawlessly executed campaigns. The ideal candidate combines platform expertise, analytical thinking, and a passion for continuous improvement to deliver efficient, high‑performing media programs that support business growth.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
2–4 years of hands‑on experience executing Paid Search, Paid Social, or PMAX campaigns (agency or in-house).
Practical experience in Smartly.io or similar ad automation platforms.
Proficiency with Google Ads and Meta Ads Manager.
Strong analytical skills with experience interpreting performance metrics, trends, and optimization insights.
Experience working with tracking parameters (UTMs), pixels, and conversion measurement across channels.
Proficient in Microsoft Office software
Comfortable in an in-person office environment
Technical competence is a plus
Must be customer service oriented, flexible, and have a high energy level
Must have excellent follow-through skills
Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings
Must be open to domestic and international travel
Desire and proven ability to learn and grow

Nice To Haves

Experience in B2B marketing environments, especially industries with multi-step or dealer-driven sales cycles.
Working knowledge of Salesforce for lead tracking and attribution.
Experience using automation rules, feed-based creative workflows, or AI-enabled optimization tools.
Understanding of agile workflows for rapid testing and iteration.

Responsibilities

Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
Execute daily campaign optimizations—including bid adjustments, budget pacing, creative rotation, and audience refinement—to meet performance goals.
Set up and QA all tracking parameters, UTM structures, conversion goals, and pixel configurations to ensure accurate measurement.
Support creative testing frameworks in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments.
Monitor performance trends and proactively flag issues such as cost escalations, conversion anomalies, or pacing inconsistencies.
Produce weekly and monthly channel‑level reports outlining key results, trends, and actionable insights.
Maintain dashboards (via Smartly.io, platform analytics, and Salesforce) that provide visibility into spend, efficiency, and lead quality.
Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities.
Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform future investment decisions.
Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities.
Coordinate asset delivery, audience requirements, landing page needs, and technical specifications to ensure accurate campaign setup.
Support integrated campaign planning by providing channel performance data, competitive insights, and audience recommendations.
Work with the Salesforce and Marketing Automation teams to ensure lead flow, data syncing, and attribution fields accurately reflect paid media activity.
Maintain media process documentation, campaign setup templates, and QA checklists to support accuracy and agility.
Leverage Smartly.io features such as automation rules, bulk editing, audience sync, and creative scaling to improve efficiency.
Identify opportunities to incorporate AI‑driven optimizations, predictive insights, and automated creative strategies.
Stay informed about platform updates, industry trends, and best practices within paid media and B2B marketing.