Specialist, Media Strategy - Activision

Activision • Santa Monica, CA

2d

About The Position

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.
And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.
We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.
As Specialist, Media Strategy, you will assist in building full-funnel paid media campaigns across our game portfolio. This role will be responsible for developing media strategies that drive awareness, engagement, and conversion across key campaign beats from announcement to launch, to live service support of varying games.
The ideal candidate combines cultural awareness, analytical yet out-of -the-box thinking, understands how gaming audiences behave across platforms, and can translate business objectives into high-impact media frameworks.
You will operate as a connector between in-house and external partners ensuring plans are holistic and use all the data and insights at your disposal.

Requirements

• 2–4+ years of experience in paid media strategy, media planning, or performance marketing.
• Experience developing multi-channel media strategies across platforms such as Linear, OOH, CTV. Meta, YouTube, TikTok, Google, Twitch, programmatic, and emerging channels.
• Strong understanding of full-funnel marketing and attribution models.
• Experience managing budgets in the $2MM+ range preferred.
• Experience working on entertainment, gaming, or culturally driven brands preferred.
• Proficiency in AI, Microsoft and Google Suites, and media forecasting models.
• Strong presentation skills with the ability to distill complex data into clear strategic narratives.
• Analytical mindset balanced with creative thinking and inquisitive mindset

Nice To Haves

• Media agency experience on a gaming or entertainment client
• Experience on an integrated planning and activation team

Responsibilities

• Working with the team to develop holistic, full-funnel paid media strategies aligned to brand and performance objectives.
• Helping define channel mix, audience approach, budget allocation, and flighting strategy across major campaign beats.
• Working with media agency and vendors to create plan with first-to-market and effective tactics
• Partnering with brand marketing to align media strategy to messaging, positioning, and creative pillars.
• Building strategic frameworks for tentpole moments including reveals, launch, seasonal updates, and promotions.
• Collaborating with regional, agency and internal activation teams to create strong cross-channel plans that work holistically
• Leveraging our data, competitive intelligence, and industry trends to inform planning recommendations.
• Partnering with analytics teams to define measurement plans and success KPIs by funnel stage.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed