Member of Product Marketing, Protocols Lead

Anchorage Digital

1d

About The Position

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.

We are hiring a senior product marketer to support our protocols business line and ventures arm, shaping how our core protocol innovations and ecosystem investments are understood, adopted, and trusted in the market.

Requirements

• Deep expertise in crypto and protocol-based ecosystems, with the ability to engage credibly with highly technical stakeholders
• Proven experience leading high-impact messaging and positioning for complex, technical products
• Strong executive-level communication skills across both short-form and long-form content for institutional audiences
• Demonstrated success leading cross-functional GTM initiatives in fast-moving, ambiguous environments
• A strong point of view on how technical product differentiation should be articulated and scaled in the market

Nice To Haves

• You have experience with L1/L2 protocols
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

Responsibilities

• Own the translation of complex protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging
• Set the bar for high-quality technical storytelling, including protocol overviews, deep dive explainers, technical white papers,blogs, FAQs, and sales enablement
• Lead the end-to-end narrative for protocol partnerships and Anchorage Digital’s token management solution
• Develop clear, differentiated positioning and value propositions for technical and non-technical audiences
• Lead GTM planning for protocol product and customer launches
• Define target audiences (developers, institutions, partners) and tailor messaging accordingly
• Act as a senior voice of the market and ecosystem to Product, Engineering, and Business leads
• Influence roadmap prioritization with customer, partner, and ecosystem insights
• Establish messaging frameworks that scale across launches, partnerships, and long-term ecosystem strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed