Partner Marketing Manager/Sr/Dir

Cisive • Wyoming, MI

1d

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. At Cisive, our vision is to make securing the right talent effortless. We provide technology-first background screening, identity verification, and continuous monitoring solutions that help organizations hire and manage their workforce with confidence. Our Values Integrity First: We uphold the highest ethical standards in everything we do. Innovate Fearlessly: We challenge the status quo, embrace emerging technologies, and continuously refine our solutions to stay ahead of industry needs. Win Together: We break down barriers, share knowledge, and champion teamwork across departments, brands, and global offices to achieve our collective goals. Customer Obsessed: We go beyond transactional interactions to become trusted partners in risk mitigation and workforce management. Stay One Step Ahead: We proactively seek knowledge that helps us—and our clients—stay ahead of the curve. Job Summary Cisive’s healthcare-focused PreCheck division is growing quickly, and its partner ecosystem is a key driver of that growth. The Senior Partner Marketing Manager (Healthcare) is a strategic, hands-on marketer responsible for building and managing partner marketing programs that drive measurable pipeline impact. This role collaborates cross-functionally across Partnerships, Marketing, Sales, and Field teams to activate partners, execute co-marketing initiatives, and deliver scalable programs.

Requirements

• 7–10 years B2B marketing experience with proven GTM impact.
• 3–5 years partner marketing experience (alliances, channel, tech partnerships).
• Healthcare industry background.
• Experience running integrated campaigns tied to revenue outcomes.
• Strong cross-functional leadership skills.
• Excellent writing and messaging skills.

Nice To Haves

• Background screening, HR tech, or compliance-adjacent experience.
• Experience marketing ATS/HRIS integrations.
• Familiarity with GPO and association marketing in healthcare.

Responsibilities

• Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
• Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
• Identify growth opportunities across integration partners and channels and translate them into executable plans.
• Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
• Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
• Manage integrated partner launches with Product and Partnerships.
• Partner with Sales and BDR teams to create partner-specific collateral.
• Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
• Create partner-specific messaging addressing healthcare hiring realities.
• Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.
• Enable internal Sales/CS teams to leverage partners in the sales cycle.
• Measure partner impact and provide reporting to GTM leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed