Performance Creative Strategist

Koala • City of Syracuse, NY

17h • $110,000 - $120,000 • Remote

About The Position

At Koala, creative strategy is at the heart of how we grow, connect with customers, and make our mark in a competitive landscape. The Performance Creative Strategist plays a pivotal role in turning data and insights into thumb-stopping, high-performing ads that resonate and convert. This isn’t just about making ads look great—it’s about understanding our audience, staying ahead of trends, and combining performance data with creative storytelling to craft campaigns that drive real results.
We need a thinker and doer who thrives on collaboration and innovation, someone who can spot an opportunity, build a creative solution, and see it through from concept to execution. You’ll work with some of the best minds across growth, creative, and product teams, delivering fresh ideas that not only align with our brand but take it to new heights. In this role, you’ll shape the future of how Koala shows up on social platforms, creating content that inspires, engages, and ultimately grows our brand.
If you love combining creative ideas with data-driven insights, pushing boundaries, and staying one step ahead of social media trends, this is the role where you can make your mark.
While this role works within the creative scope, this is not a graphic design position.

Requirements

• 3 - 4 years proven experience in a performance creative, graphic design role or similar role
• Portfolio showcasing successful paid social campaigns in-house for an e-commerce consumer good product
• Copy writing and editing skills with a very high attention to detail
• Strong understanding of content performance techniques & testing methodologies in paid social platforms (Meta - Facebook & Instagram, TikTok, YouTube, Pinterest), including knowledge of creative trends and platform-specific best practices for maximizing performance.
• Creative thinker with a strategic, data-driven mind-set, with a passion for combining data with storytelling to craft engaging and high-performing ads
• Strong project management & organizational skills with in-depth experience of creating briefs and guiding projects from ideation to execution.
• Excellent communication & collaboration skills used to inspire and guide creative and data driven teams to meet business goals.

Responsibilities

• Own the end-to-end creative strategy process for Paid Social, using research into competitor intelligence, customer behaviour, performance data, and platform creative best practices into new top-performing ads.
• Execute creative outputs along two workflows of iterations on improving existing assets, and launching brand new creative to drive growth from optimisation and new opportunities together.
• Create clear asset briefs based on testing hypotheses using customer behaviour, content trends and platform performance data, while also highlighting product USPs in order to feed the creative testing framework.
• Collaborate with producers, creative directors, editors, external agencies and channel experts to take a range of ideas and turn them into high-performing campaigns.
• Monitor ad performance in collaboration with the performance marketing manager, analyse ad creative data and continuously optimise the creative to maximum impact.
• Report on creative performance using comparative growth metrics (period vs period), sharing learnings, insights and actions in regular weekly forums with a range of stakeholders.
• Work with multiple teams: Growth, Creative & Product teams to ensure alignment on creative direction, brand tone, and performance metrics.
• Stay on-top of the latest trending content, relevant customer experiences, product solutions, techniques, and platforms to inspire fresh creative ideas.

Benefits

• Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote.
• Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced.
• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
• Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
• Competitive 401k matching and comprehensive Anthem private health insurance plans.
• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
• Short-term incentive plans ensure you benefit as Koala succeeds!
• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more.
• All in all, the Koala Kommunity is a great place to hang out and belong to!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed