Performance Marketing Manager

broadhead.•Minneapolis, MN

4d•$52,000 - $65,000•Hybrid

About The Position

broadhead is looking for a strategic, data-driven digital marketer to join our team. As a Performance Marketing Manager, you’ll lead the implementation and optimization of paid search, e-commerce, SEO, and analytics initiatives for our clients—analyzing performance across the full digital ecosystem to drive measurable business results. You’re driven by curiosity and a determination to find answers—whether that means diving into the data, mastering a new platform, or tackling a new challenge head-on. Your ambition makes you a go-to resource for teammates seeking advice in paid search and digital media. And no matter the task, you bring a “can-do” attitude that inspires those around you.

Requirements

2–4+ years of agency or client-side experience in paid search, with additional experience in e-commerce, SEO, or paid social as a plus.
Strong foundation in Google Ads (campaign setup, bid strategies, audience targeting, conversion tracking).
Proficiency in Google Analytics, Adobe Analytics, Tableau, or other performance analytics tools.
Familiarity with Google Merchant Center, product feed management, and e-commerce platforms such as Shopify.
Demonstrated ability to analyze data, uncover insights, and translate findings into actionable marketing strategies.

Nice To Haves

A solid understanding of the entire communications ecosystem, including the value of paid, earned and owned media.
Straight As in paid search and digital analytics.
Comfortable working with and learning AI tools to assist you in a variety of functions.
Believe in the role of analytics to help us continuously improve work for our clients.
Aptitude for financial analysis, detail and quality orientation.
The talent to smile while sweating under a tight deadline or two.

Responsibilities

Act as the internal paid search expert for your client portfolio—planning, managing, and optimizing campaigns for performance and ROI.
Manage e-commerce campaign setup across Merchant Center and Google Ads, optimizing product feeds, shopping ads, and conversion tracking for maximum sales impact.
Lead SEO and web analytics strategies—identifying optimization opportunities, analyzing performance across platforms like Google Analytics, and Adobe Analytics and presenting insights and recommendations in client meetings.
Collaborate with the social team to refine paid social targeting, audience segmentation, and budget allocation to complement broader paid media efforts.
Develop and manage display, YouTube, and Performance Max campaigns, utilizing data-driven audience and bidding strategies.
Define and track KPIs to measure the impact of paid, organic, and e-commerce efforts, ensuring clear linkage to business outcomes.
Partner across strategy, media, digital, PR, and account teams to ensure integration with client goals.
Embrace and utilize Butter, our AI tool, to increase efficiency and effectiveness in day-to-day work.
Stay current on industry best practices and platform updates to keep strategies innovative and effective.
Perform other duties as assigned to meet the evolving needs of the agency.

Benefits

Our employees are eligible for a full package of traditional benefits including medical, dental, vision, life, and disability insurance.
We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching.
In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access.
Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.

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