Principal Associate, Content Manager

Capital One • Plano, TX

9d • $109,900 - $125,400

About The Position

Principal Associate, Content Manager Capital One Auto is seeking a high-impact, hands-on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. In this role, you will be the primary architect of our B2B automotive content strategy. You are someone who can pivot seamlessly between developing high-value content and managing external agency partners. You will play a critical role in driving brand awareness and engagement across the dealer journey through always-on, multi-media content creation. You will be tasked with building an integrated, omnichannel strategy that helps dealerships navigate the evolving automotive landscape.

Requirements

• Bachelor’s Degree or military experience.
• At least 5 years of experience focused on developing and managing content workflow and editorial production.

Nice To Haves

• Bachelor's Degree in journalism, communications or related field.
• 3+ years of experience in an automotive media outlet or working on automotive agency accounts.
• 3+ years of experience managing external vendors or creative agencies.
• 3+ years of experience in CMS management, digital photography, and Adobe Photoshop.

Responsibilities

• Lead the strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice that speaks to automotive professionals.
• Act as the primary point of contact for contributing content agencies.
• Provide creative briefs and qualitative feedback, and ensure all outsourced work meets Capital One’s standards.
• Write, edit, and produce high-quality content across various communication channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more - seamlessly navigating workflow from assignment to publication to ongoing optimization.
• Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high-intent Dealer searches.
• Build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
• Proactively develop visual content and graphics, including managing digital photography, developing short-form video, and utilizing the Adobe Creative Suite to produce polished and professional final layouts.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level